LONDON — Eulogy has launched the second year of its annual Elevator competition to support technology start-ups that are driving the green economy.

The competition involves early stage technology ventures pitching for pro bono communications support, designed to help move their businesses from start-up to scale-up, while accelerating solutions to global sustainability challenges.

Applications are open to early stage tech businesses with a focus on the environment and sustainability at Seed and Series A funding rounds. The winner will receive marketing, communications, and branding consultancy services to the value of £30,000, from February to July next year.

The winner of last year’s inaugural competition was In2ScienceUK, a charity that promotes social mobility and diversity in STEM among disadvantaged young people. Eulogy worked with the organisation over a six-month period to help it articulate its positioning and engage audiences.

In2ScienceUK founder Dr Rebecca McKelvey said: “The Eulogy team supported us to develop our brand, build our profile with beneficiaries we were keen to connect with as well as develop the team to think about communications in a creative and dynamic way. One year on and we have increased our partnerships, revenue and most importantly the number of young people we are able to support. We have learned about the power of good communication and we cannot thank the team at Eulogy enough.”

At Eulogy, CEO Lis Field said: “We’ve always been committed to driving positive change within our own communities, for our clients and for society more widely. Technology is playing a vital role in delivering a greener and more sustainable future, whilst supporting jobs and rebooting the UK economy - that is why we are focusing our attention on green tech in this year’s competition. This is a chance for us to deploy our expertise to support tech ventures spearheading this important future and I’m looking forward to seeing some fantastic entries.”

The 2020 judging panel includes Field and Eulogy chairman Adrian Brady; Elliot Wellsteed-Crook, director of community at Forbes Ignite; PRovoke EMEA editor Maja Pawinska Sims; and Tech Nation marketing director Will Miller.

Miller said: “This is an important time to be supporting the green tech start-up ecosystem. Europe leads the world for impact investing and Tech Nation has a strong commitment to supporting ambitious entrepreneurs driving environmental and sustainable change. As tech start-ups grapple with the challenging operating environment, programmes such as this are vital in providing that helping hand to make ambitions a reality.”

Eulogy also works on responsible business with technology clients such as Headspace and Epic Games. Over the past 12 months, the agency has expanded its tech portfolio, with new clients including Ekimetrics, Stocard, Mettle, Iyuno and Flintfox, alongside project growth with retained clients including American Express, Kantar, Virgin Media Business and TCC.