Maja Pawinska Sims 18 Jan 2021 // 5:03PM GMT
LONDON — FintechOS, a global technology provider for banks, insurance and financial services companies, has appointed technology specialist CCgroup to lead its public relations efforts across Europe, as its first PR agency.
The team has been briefed to raise awareness and generate sale leads via content marketing for the firm, which provides financial institutions from more than 20 countries with technology that can help speed up their digital transformation.
In 2020 FintechOS was named as the “hottest fintech start-up in Europe” by TechCrunch for “helping banks and insurers build digital products in weeks rather than months, and for onboarding 30 clients across the world, with $25bn under management”. It was also included in The Fintech 50’s European fintechs to watch after nominations from investors and buyers.
CCgroup’s integrated marketing communications strategy and programme for FintechOS aims to differentiate the firm among retail banks, insurance companies and emerging financial services providers.
“Unlike providers with lengthy and laborious rip and replace digital transformation strategies that require high levels of technology expertise and investment, FintechOS allows institutions to start small, think big and scale fast,” said Ioana Serban, VP of demand generation and growth marketing at FintechOS.
“Our approach is unique, we’re an award-winning business and we’re growing fast. But we need help to ensure that we get the recognition and rewards we deserve. We’d been tracking CCgroup for some time. The team has a proven track record of helping ambitious fintech brands to differentiate, improve awareness and boost sales. We’re excited to be partnering.”
CCgroup’s head of fintech Daniel Lowther added: "FintechOS has amazing talent, pioneering technology and a unique model. We look forward to helping it take the market by storm.”