SYDNEY — Swedish electric performance car brand Polestar has appointed Manifest Group as its communications agency of record in Australia.

The indy network takes on a broad-ranging brief encompassing consumer and corporate communications, with Manifest's Melbourne team leading the charge, supported by its team in Stockholm, Sweden.

The appointment comes as Polestar looks to accelerate Australia’s shift to sustainable electric mobility through its unique approach to design, technology, and innovation.

"Polestar stands at the intersection of design excellence, technological innovation, and sustainability – values that align with Manifest's mission to build brands that change the world,” said Isabel Thomson-Officer, managing director at Manifest Australia.

"The automotive industry is undergoing its most significant transformation in over a century,” continued Thomson-Officer. “Polestar is at the forefront of this revolution. It has some big ambitions, and we have even bigger ideas for how we can help amplify the brand’s significance in this part of the world.”


"We needed an agency that understood the nuances of our Scandinavian heritage, racing roots, and target audiences, along with the complexities of today's automotive landscape," added Laurissa Mirabelli, head of communications at Polestar Australia.


"Manifest demonstrated not only a deep understanding of Polestar, it brought a fresh perspective on how we can meaningfully connect with Australians. As a global agency, it brings a diversity of experience and a fresh perspective on how to address the needs and demands of the Australian market," Mirabelli added.

The appointment comes at a pivotal moment for both Polestar and the broader EV market in Australia, as the industry addresses evolving consumer perceptions, sustainability challenges, the recent Federal Election result, a rapidly changing macro-economic backdrop and technological advances helping Australia transition to a more renewable future.

Manifest will work closely with Polestar's communications team to develop strategies that will stand out against this backdrop, demonstrating why the brand is equipped with the expertise and technical knowledge to drive the kind of change needed to create a more sustainable environment.