Maja Pawinska Sims 19 Jul 2021 // 11:20AM GMT
LONDON — Former Hotwire managing director Sarah Baldry has set up a new creative and strategic B2B PR agency, Resolut.
Baldry, who joined Hotwire in 2004 and founded sister agency Skywrite Communications in 2007 before leaving the firm in 2009, has set up the new venture with head of design Sam Leonard, who was previously a senior designer at creative agency Thinking Juice.
The duo are positioning Resolut as a specialist in “positioning, brand story architecture and creative campaigns hinging on a PR lead” for the B2B sector, especially young technology companies.
Baldry, who has also consulted at Ranieri, Ieso Digital Health and, most recently, in-house as vice president of global marketing at oilfield equipment supplier Magma Global, told PRovoke Media: “There was such an entrepreneurial vibe at Hotwire, and when we started the Skywrite sub-brand it was like doing an MBA coaching programme on the job. I left and did garden design while my children were young, and now I’m loving coming back into marketing and PR and working with young technology companies to create something powerful.”
Resolut’s first client is Tribepad, an HR technology company whose customers include the BBC and Tesco. Baldry told PRovoke Media: “We want to work for companies that are using technology to make the world a better place, and who are willing to take a risk on bold campaigns that really make a difference, help them achieve profit and benefit society as a whole. Tribepad is a perfect first client for us – they are young, innovative and have the strongest ethics I’ve ever come across.”
Tribepad marketing manager Dan Mortimer added: “We were at the point of reducing our investment in PR at the point that we found Resolut. Our board questioned what our press coverage was doing for our brand and for the bottom line. Resolut got us excited about PR again and how powerful it could be. They understand how to make our PR fit into our wider marketing, as well as the importance of measuring. We look forward to seeing how this new approach can communicate our brand values while directly supporting our growth.”
Baldry said she and Leonard planned to grow the business relatively slowly, with a senior network of contractors and an entirely remote model, but wanted to eventually be in the top 10 B2B technology agencies in the UK.