LONDON—Former Lexis CEO Jason Gallucci has taken on a new position as chief marketing officer for online casino Vera & John, ahead of its upcoming UK launch. 

Gallucci left Lexis earlier this month after four years with the Next 15 agency, as revealed by the Holmes Report. 

Launched three years ago and registered in Malta, Vera & John taps into the steady growth recorded by the online gaming market over the past three years, despite a potential regulatory clampdown.

Gallucci told the Holmes Report that his decision to join Vera & John owed much to the founders' commitment to "the new marketing paradigm".

"In essence, this is a brand that understands the power of PR but thinks about it as a lead strategic and creative skill rather than an amplification of above the line thinking," said Gallucci. "Paid and owned are tactical supports to the central earned strategy."

Gallucci added Vera & John "aims to create a brand that people want to talk about and write about."