NEW YORK — Exercise chain Solidcore has named Golin its PR and influencer marketing agency of record.

Golin won the business in a competitive review. The incumbent agency, BLND PR, continues to support Solidcore on a per project basis.

Golin is charged with supporting Solidcore’s growth through continued brand building activities including media relations, brand strategy, and influencer collaborations for amplification on the brand’s owned channels.

Golin will create a content plan designed to boost Solidcore's business which includes activations related to cultural celebrations, the brand’s upcoming 10th anniversary and the opening of its 100th studio location in Santa Monica, California.

The firm will also devise a media relations strategy that elevates Solidcore’s approach to strength-training and Pilates-inspired fitness as the brand prepares for expansion in the near future.

“Solidcore stands out in a category on its own,” said Lisa Copeland, the chain’s VP of marketing. “It’s important for us to invest in brand activities that are culturally relevant, reinforce our key differentiators and align with our focus to help make clients stronger and more resilient – physically and mentally. The Golin team brought us never-before-seen creative ideas that were backed by smart insight, and we’re excited to realize that strategy during such an exciting time for our business and consumers.”