Facebook’s VP of business communications Michael Buckley and the New York Times’ Quentin Hardy have joined the lineup for the 2014 In2 Innovation Summit in San Francisco.

Buckley (pictured right) and Hardy (left) will talk about the value and risk of data in the analytics age. Steve Astle, VP of corporate marketing at FICO, and Michael Blum, SVP of business and legal affairs at Quantcast, also join the discussion that looks at how -- with ever more sophisticated analysis tools combing through ever larger troves of data -- organizations around the world are coming to terms with the potential that lies before them. The panelists will look at the potential risks and rewards and their implications for the communications landscape. The session is sponsored by the Brunswick Group.

The In2 Summit will be held at the Four Seasons San Francisco on January 22 and 23. No industry event in San Francisco has ever brought together such a caliber of leaders that includes  Twitter vp of marketing and communications Gabriel Stricker; Google Ventures partner Jodi Olson; Andreessen Horowitz partner Kim Milosevich; Levi Strauss CCO Kelly McGinnis; Khosla Ventures partner Mojgan Khalili; Hightail’s Kiersten Hollars -- and more from Salesforce, Zappos, Samsung, LinkedIn, Hightail, Microsoft, Sony, Mashable and Workday, among others.