NEW YORK — Fairmont Hotels & Resorts has named H&S its global PR agency partner as part of the Canadian company’s push to attract a new generation of travelers.

H&S won Fairmont’s PR business in a competitive review. Fairmont has worked with a range of agencies over the years including Magellan and Hawkins International.

The agency has been tasked with crafting and implementing a global brand campaign driving modern travelers’ interest in Fairmont’s historic luxury properties. The First Quebec Conference between FDR and Winston Churchill, the signing of the United Nations charter and John Lennon and Yoko Ono’s bed-in for peace all occurred at Fairmont hotels.

“We are thrilled to be representing Fairmont Hotels & Resorts during such a monumental time” said Elizabeth Harrison, H&S co-founder and CEO. “The much-loved brand is dedicated to creating meaningful moments; committed to sustainability; and is passionate about thinking globally but acting locally and I couldn’t be more excited to share their extraordinary story with the world”