Diana Marszalek 07 Sep 2021 // 7:51PM GMT
SYDNEY — Italian confectionary Ferrero has hired Sefiani to handle its corporate and sustainability communications in Australia and New Zealand.
Sefiani won the business following a competitive review. The move ends Ferrero’s decade-long relationship with incumbent agency twenty6forty4.
The firm’s remit includes strategic communications, reputation management and stakeholder engagement across the region. Highlighting Ferrero’s commitment to sustainability will be among the focuses.
Sefiani has created a Ferrero team including specialists in corporate and sustainability communications, reputation management, stakeholder engagement, thought leadership, media relations and content creation.
“We were impressed by Sefiani’s thoughtful response to our brief, demonstrating a clear understanding of our business matched with the expertise we need to further strengthen our communications strategy in the local market,” said Ferrero Australia institutional affairs director Derek Lath.
“I’d also like to acknowledge the hard work of our incumbent agency, twenty6forty4. Our successful partnership with Chris Gray and his team delivered invaluable support to our business for more than a decade.”