LONDON — Confectionery firm Ferrero UK has appointed Tin Man to its consumer agency roster to provide strategic and creative counsel across its full consumer brand portfolio, which includes Kinder Surprise, Ferrero Rocher, Nutella, Tic Tac and Thorntons.

Tin Man earned its place on the roster after working for Ferrero on a number of brand campaigns, involving planning, strategic and creative counsel. The agency is now working on multiple UK campaigns, including brand equity, education, new product launches and seasonal retail support. 

Ferrero UK director of communications Charlie Cayton said: “This is an exciting time for Ferrero as the third largest confectionary company in the world and one of the fastest-growing food brands in the UK. We were looking to add to our roster of agencies with a new agency that is able to deliver strong strategic consumer comms campaigns at a pace that matches our ambitions.”

Tin Man founder Mandy Sharp added: “We’re thrilled to be working with such established and well recognised brands that are universally loved. This means we can single-mindedly focus on building deeper emotional engagement and understanding with consumers, particularly the core parent target audience.”

Ferrero joins other recent wins for Tin Man including Hilton and Britvic. The agency also works with Barclays, Unilever, Plenty of Fish, Virgin Media and The Institution of Engineering and Technology.

Other agencies on Ferrero's roster include Cirkle, which handles its trade communications.