NEW YORK — Fight or Flight has promoted Dan Bird to global head of innovation and AI.

In the executive VP position, Bird will lead the agency’s efforts to build AI-enhanced services that deliver more impactful and creative work for clients.

Bird, who has been with the agency since it was founded in 2020, has led some of the agency’s key campaigns and AI product development. Most recently, he drove the development of Media TrAIner, a custom-built AI media training tool.

“Dan is the embodiment of what makes Fight or Flight different —  he’s relentlessly curious, unapologetically creative, and not afraid to challenge convention,” said CEO Charlie Meredith-Hardy. “This promotion recognizes not just his impact to date, but the huge opportunity ahead as we sharpen our focus on innovation and increase our investment in AI.”

“Fight or Flight has always encouraged innovation and rewarded bravery. It’s essential to create an environment where our team at every level thinks and acts differently.” said Bird. “AI is transforming every aspect of our lives, and I’m excited to have a role focused squarely on supporting brands through the associated communications challenges and opportunities. To create practical and impactful innovation, we must do so in close partnership with clients.”

Bird’s appointment  follows a year of 49% revenue growth for the B2B agency, which has offices in North America and the UK. Fight or Flight was recently named as one of the 10 Agencies of the Year in the UK, and one of the 50 Best Agencies in the US by PRovoke Media.