Diana Marszalek 01 Nov 2021 // 8:30PM GMT
NEW YORK — Finn Partners has acquired Hawaii-based Anthology Marketing Group, bolstering the firm’s travel and tourism expertise.
Anthology, the largest integrated marketing and communications agency in the state, has an 86-person team that will remain intact after the acquisition.
Dennis Christianson, founder and CEO of Anthology, will join Finn as a managing partner. Anthology leaders Mary Fastenau, Nathan Kam, David Pettinger and Wenona Harris will join Finn as senior partners.
Anthology’s services include PR, advertising, digital marketing and development, and research.
The agency's travel clients include the Hawaii Tourism Authority, Hawaii Visitors & Convention Bureau, and the Kauai, Oahu, and Maui visitors bureaus, as well as Hawaiian Airlines, Hyatt Regency Waikiki Beach Resort and Spa and the Polynesian Cultural Center.
Anthology also represents clients in a range of other sectors including Hawaiian Telcom, Hawaii Pacific Health, PACCAR, and Kenworth Trucks.
“Travel is one of Finn’s largest global practices with staff serving clients from the US, UK, Munich, Hong Kong and Shanghai offices. With the addition of Anthology, Finn’s Global Travel team will expand significantly, as will the firm’s tourism-focused integrated marketing expertise, which we will leverage across our Global Travel Network,” said founding managing partner and CEO Peter Finn.
The acquisition is the latest in a series of moves by Finn Partners to significantly grow its travel practice, while supporting the larger tourism industry.
In January, the firm created a global travel advisory board, whose members include international industry experts, as part of the agency’s ongoing effort to position the sector for post-pandemic success. That followed the September 2020 appointment of Debbie Flynn, formerly managing partner of Finn Travel Europe, as global travel practice leader – the agency’s first global practice head to be based outside the US.
In 2019, Finn acquired Hong Kong travel specialist CatchOn, and travel and lifestyle consultancy Brighter Group in 2018.
Finn has also made a spate of acquisitions to expand other offerings. In July, the firm bought Health IT specialist Agency Ten22 and tech agency Barokas Communications.
In April, Finn purchased digital marketing agency MintTwist. The move marked Finn’s fifth acquisition in London in the past four years, coming on the heels of financial services firm Moorgate Communications and consumer and lifestyle agency ZPR in 2019; Brighter Group in 2018; and B2B specialist ABI in 2017.
In May, Finn bought back Stagwell Group’s minority stake in the firm, putting an end to the companies’ four-plus year financial partnership that enabled Finn Partners to grow by 2020 into a $110 million operation which 750 people across 20 offices.