Diana Marszalek 07 Feb 2019 // 2:46PM GMT
NEW YORK — Finn Partners has acquired the Boston firm Small Army, the latest in a string of acquisitions by the agency as it continues to expands its global footprint.
Small Army, a 45-person integrated marketing and creative services agency, expands Finn Partners’ capabilities in sectors including CSR, health, tech, travel and financial services. Small Army founder and CEO Jeff Freedman will serve as managing partner, and join Finn Partners’ digital marketing management team.
“We have been looking at the Boston market for some time, trying to find a team that matches our values and approach to client service,” said founding partner Peter Finn.
“From the first time we met Jeff Freedman, we knew there was a solid cultural fit between his firm and Finn. Small Army has a terrific client list, does award-winning work, and has a history of donating services to nonprofits in its community, all in sync with our commitment to give back to the world.”
The Small Army acquisition furthers Finn Partners’ ongoing effort to expand its geographic reach as well as strengthening its practice areas and digital marketing services.I
In January, the firm announced its acquisition of Hong Kong travel firm CatchOn, a 30-person operation with an operation in Shanghai as well as Hong Kong. In 2018, the firm acquired Missy Farren Associates, a New York firm with a focus on outdoor sports and adventure, and Brighter Group, the London PR and marketing firm that specializes in the travel sector.