LONDON — Finn Partners has acquired UK-based digital marketing agency MintTwist to expand its global digital marketing capabilities and expand its EMEA footprint.

MintTwist co-founders Elliott King and Alexis Pratsides will serve as managing partners, overseeing digital marketing and creative for Finn Partners EMEA. The firm will be known as MintTwist, a Finn Partners Company, with a team of 25 working on integrated campaigns for clients including the BBC, the NHS, and the University of East London.

King and Pratsides will become part of both management teams and will report to Chantal Bowman-Boyles, who leads Finn Partners EMEA from London, and Noah Finn, founding managing partner and global head of integrated marketing.

The acquisition is Finn Partners' fifth in London in the past four years, coming on the heels of financial services firm Moorgate Communications and consumer and lifestyle agency ZPR in 2019; travel and lifestyle consultancy Brighter Group in 2018; and B2B specialist ABI in 2017. It also acquired Medical & Health Consulting in Paris in 2019. The agency now has a total staff of around 125 in London and 150 across EMEA

CEO and founding partner Peter Finn confirmed that “building our EMEA presence continues to be a top priority.”

Noah Finn (pictured) added: “Our strength in digital marketing has grown exponentially since we founded FINN Partners nearly 10 years ago; today, it represents a significant portion of the agency’s business and is continuing to grow at a fast pace. We have deep bench strength in the US and Asia Pacific, and we’ve been eager to build more digital marketing in EMEA

“MintTwist has an excellent reputation as a leading provider of SEO, PPC, web design, UX, and paid social for clients in the technology, consumer, education, financial services and health sectors. Bringing them on board is the perfect complement to our recent acquisitions of Small Army in Boston and Ying in Singapore.”.

King said: "As soon as I met Peter Finn, Chantal and the wider FINN team, I felt we had a strong cultural connection and that we’d found the right home for our team as we take MintTwist to the next phase of growth. The partnership brings our team of digital marketing and technology experts into a fantastic team of content creators and PR professionals and means we can now offer full-service global integrated marketing support to our existing clients.”

Finn Partners recently strengthened its Asian leadership team, naming new managing partners in Singapore and Shanghai.