Diana Marszalek 07 Jul 2021 // 11:06AM GMT
NEW YORK — Finn Partners has acquired Health IT specialist Agency Ten22, the latest move by the firm to bolster its global health practice.
Agency Ten22 founder and CEO Beth Friedman will join Finn as a senior partner and be part of the firm’s global health leadership team. Atlanta-based Ten22 and its 10-person team will become part of Finn Southeast, which operates out of Nashville under managing partner Beth Courtney.
The acquisition expands Finn Partners' capabilities around health information technology, the exclusive focus of Ten22. The deal provides Ten22, meantime, the resources and reach of a global agency.
“Leaders across the health industry are rethinking their IT plans in light of the pandemic and uncertain times ahead. Health delivery and drug development are undergoing rapid change,” said Gil Bashe, Finn Partners' chair, global health. “Beth Friedman and Agency Ten22 are pioneers in championing information innovations that guide the health ecosystem into a connected future."
Said Friedman, “The healthcare industry is in the midst of massive transformation. As part of Finn, we’re in a unique position to support its future. We understand the change that lies ahead for every health stakeholder, from hospitals to health systems, physicians, payers and most importantly patients.”
Buying Ten22 is the latest in a series of moves by Finn in recent years to significantly expand the size and global reach of the firm including its health practice, whose global headcount is up to 175.
In April, Finn purchased digital marketing agency MintTwist. The move marked Finn’s fifth acquisition in London in the past four years, coming on the heels of financial services firm Moorgate Communications and consumer and lifestyle agency ZPR in 2019; travel and lifestyle consultancy Brighter Group in 2018; and B2B specialist ABI in 2017.
In 2019, Finn also acquired Hong Kong travel specialist CatchOn; 45-person Boston-based Small Army; and healthcare specialists Lazar Partners in the US and Medical & Health Consulting in Paris.
In May, Finn bought back Stagwell Group’s minority stake in the firm, putting an end to the companies’ four-plus year financial partnership that enabled Finn Partners to grow by 2020 into a $110 million operation which 750 people across 20 offices.