HONG KONG — Finn Partners has continued its hectic acquisition spree by buying a majority stake in CatchOn, a 30-person Hong Kong firm that focuses on the travel and hospitality sector.

The deal, which counts as the 14th acquisition since Finn Partners spun off from Ruder Finn in 2011, takes the firm's global travel practice to around 100 people. It also expands Finn's Asia-Pacific footprint, following recent acquisitions of Singapore B2B tech firm Ying and ABI, a US firm with offices in Singapore and Shanghai.

Cathy Feliciano-Chon, who founded CatchOn in 2001, will serve as managing partner and joins the Finn Partners Asia management team, led by Allan Tan and Yin Ching Yeap. Finn's total Asia headcount increases to 70 and the deal brings in such CatchOn clients as Mandarin Oriental, Edition Hotels and Marriott Group.

Crucially, the acquisition gives Finn access to China's fast-growing outbound travel market."China’s travel market represents a massive opportunity," said Finn Partners founding partner Peter Finn. "With CatchOn on board, we now have one of the world’s largest global communications teams focused on travel and hospitality, and are perfectly positioned to tap this growing market. Cathy will be working closely with our global travel practice lead, Gail Moaney, to grow our travel and hospitality clients in the Asia Pacific."

Feliciano-Chon noted that Finn Partners' "ethos and way of working were critical to our choice."

"While we’ve grown exponentially in the last few years, being part of the Finn Partners’ family accelerates our growth and capabilities and I’m excited about what the future brings," she added.

Finn noted that the firm's acquisition activity, which included two travel firms last year, would not slow down, both in terms of extending its global geographic footprint and adding depth to existing practice areas.