Diana Marszalek 05 Apr 2022 // 12:30PM GMT
NEW YORK — Finn Partners has launched a brand innovation and transformation practice to meet clients’ growing demand for brand and business consulting services.
Peter Hahn, most recently the agency’s executive creative director, has been promoted to practice leader. His responsibilities will include leading multidisciplinary teams across marketing strategy, digital experience, data and analytics, and creative to help clients maximize their value and performance.
Hahn is based in Washington and will continue to report to Matt Bostrom, managing partner of integrated marketing. He has been Finn’s executive creative director and a senior partner since 2013.
“We’re living through a period of transformative change. While the shift toward omnichannel marketing has been a driving business imperative for years, a convergence of factors—from the pandemic to supply chain issues to volatile global dynamics—have accelerated the pace of digital transformation,” said CEO and founding partner Peter Finn. “We’ve successfully helped many major clients across health, technology, nonprofit and manufacturing, navigate inflection points in their business, whether a major merger, acquisition, market disruption or major pivot. Building on that foundation, our Brand Innovation and Transformation Practice is the natural evolution and next step in the growth of our strategic consulting and integrated marketing offering for clients."