NEW YORK —Ecuadorian publishing and comms company EKOS has contracted Finn Partners to support the country's global marketing campaign.

The assignment is part of the country's recently-launched 'All you need is Ecuador' marketing initiative, which targets consumers and travel trade in 14 countries across the Americas, Europe and Asia.

The campaign reflects Ecuador's bid to continue attracting more tourists to the country. According to the Ministry of Tourism, visits to Ecuador grew by 5% in 2013, and by 16% midway through 2014. The country expects to receive some 1.6m tourists by the end of this year.

“We’re delighted to be supporting Ecuador’s continued popularity as an exciting and diverse cultural destination,” said Gail Moaney, managing partner and travel/lifestyle director at Finn Partners. “Our expanding network of global offices and affiliates are collaborating on this account to develop creative programs that deliver the best possible results.”

To support Ecuador’s rise as a sought-after international tourism destination, Finn will implement a series of media relations strategies to build awareness of its rich cultural and geographic diversity by focusing on the country’s 'Four Worlds' – the Galapagos, the Amazon, the Pacific Coast and the Andes.