First Partners has received 37 South Asia SABRE Awards nominations for its client work, more than any other public relations firm. A complete list of this year’s finalists was released today.

The independent Indian agency scored more nominations than corporate giant Godrej, which received 23. The next highest agency was Avian WE with 17, ahead of the Mobile Premier League and Value 360 (12 each), and Adfactors and Dentsu (10 each).  

Other firms with multiple finalists included Archetype, BCW and MSL (six), Edelman (five), and Hill & Knowlton and Ruder Finn (4). 

"The quality of work this year continues to impress, demonstrating how India's public relations campaigns are combining cutting-edge creativity with sophisticated strategy and analytics — helping to drive genuine impact for a range of organisations," said PRovoke Media editor-in-chief Arun Sudhaman, who also co-chaired the jury. 

The winning campaigns will be announced on July 25, at an awards ceremony in New Delhi, presented by PRovoke Media and its partner, the Public Relations Consultants Association of India. Tickets will go on sale soon and can be purchased via PRCAI.