Holmes Report 13 Apr 2013 // 11:00PM GMT
BARCELONA—Fleishman-Hillard and Ogilvy Public Relations Worldwide have topped the list of firms whose work is shortlisted for the 2013 EMEA region Gold and Platinum SABRE Awards, which will be presented at our annual SABRE Awards dinner, which will be held at the Cupola las Arenas in Barcelona on May 30.
Clients of Fleishman-Hillard received 15 nominations, more than any other agency. Clients of Ogilvy (including Ogilvy Public Relations Worldwide, Ogilvy & Mather, and Russian affiliate SPN Ogilvy) received 14 nominations. There were double-digit nominations for various Porter Novelli branded agencies from across the region and Burson-Marsteller (12 each), Edelman (11) and MSLGroup (ten).
The finalists were selected from more than 2,400 entries—a record—to this year’s SABRE Awards competition.
There were multiple nominations for numerous other firms, including Grayling and Hill+Knowlton Strategies (nine each); Cohn & Wolfe and Weber Shandwick (seven each); APCO Worldwide, UK-based Blue Rubicon, Swedish firm Prime (six each); Havas-owned Cake, Ketchum, Huntsworth-owned The Red Consultancy (five), and Unity of the UK; Geelmuyden Kiese and Trigger of Norway and Shine Communications of the UK (four each); and Agence Elan, Berkeley PR, Brands2Life, Four Communications Group, FTI Consulting, Jung Relations, Marco de Comunicacion, The Practice, and The Skills Group (three each).
The winners of the Silver SABRE Awards, which recognize excellence in content creation, were announced here.
Tickets for the SABRE Awards event are now on sale and can be ordered using these forms.
CEO OF THE YEAR
The Diamond Sabre Awards for Excellence in Public Relations in the C-Suite: 2. CEO of the Year
AGCO Corporation with Stockheim Media Gesellschaft für Kommunikationsberatung mbH
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING
BRAND BUILDING BY CHALLENGING THE STATUS QUO
Sage UK with Marlin PR
Establishing Philips as the Leader in the Digitisation of Light with the Launch of Philips hue
Philips hue with OneVoice Connect
From Cheap to Innovative – Changing the image of Air Baltic
Air Baltic with Schwartz Public Relations
The Launch of EE – Britain’s First Superfast 4G Network
EE with Nelson Bostock Group / M&C Saatchi PR
Tech School
UPC Romania with Graffiti PR, Ketchum Affiliated
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT
Blogging ProRail Back on Track
ProRail with FLEISHMAN-HILLARD AMSTERDAM
Campaigning for a Step-Change in Our Reputation
O2 (Telefónica UK) with Blue Rubicon
DNB – Best Bank for Young Families
DNB ASA with Gambit Hill+Knowlton Strategies
Future of Commerce
eBay with APCO Worldwide
Give Greece a Chance
Greece is Changing with V+O Communication:PR & Offline Com, Felix BNI:Creative Design & Branding, Bakers:Website & Digital Com and IPG:Media Shop
THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION
Alcohol-Free Pregnancy
Norwegian Directorate of Health with Burson-Marsteller
The Gnome Experiment
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne
Partying Makes Ironing Steamy Hot in the UK
Philips PerfectCare with OneVoice Connect
Plan UK
Plan UK with Shine Communications
The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig)
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt
AFRICA
Airtel Rising Stars
Airtel Africa with H+K Strategies East Africa
Ben10 Has Landed!
Turner Broadcasting with Arcay Burson Marsteller
HYLAS 2 - A Satelite Launch
Avanti with College Hill
Johnnie Walker One Bottle Store
Johnnie Walker with Atmosphere Communications
Nike Run Free.Run Jozi
Nike with Fleishman-Hillard
THE BALKANS
CHRISTMAS CHAPTER 4 YOU
Chapter 4 Communication Consulting Serbia with Chapter 4 Communication Consulting Serbia
Discovery School / Scoala Discovery
Discovery Networks CEEMEA with Grayling
"SIGN UP FOR WRITE-UP! Take your part in Census of Agriculture 2012!"
Statistical Office of the Republic of Serbia with Blumen Group
Smart Girls Do It Once a Month/ The Smart Girls Circle
Medic One with GolinHarris Bucharest
Take My Hand, Show That You Care!
UNOPA - National Union of the Persons affected by HIV/ AIDS with THE PRACTICE
THE BALTIC
Big Cleanup 2012 in Latvia
Footprints LV with Baltic Communication Centre
Danone Nations Cup
Danone with 24/7PR
FLU THREAT AWARENESS CAMPAIGN IN POLAND
Polish Society for Health Education with Solski Burson-Marsteller
Integrated Marketing in the Name of Travel Revolution
Souter Holdings Poland Sp. z o.o. with Partner of Promotion Sp. z o. o.
Polish and Pregnant
ADAMED with Headlines Porter Novelli
BENELUX
Education Energy Users of the Future (Smart Schools Competition)
Liander with MSL Netherlands
Give a Goat with Oxfam Novib
Oxfam Novib with Coebergh Communicatie & PR, Vertov Digital Storytelling
IBM Seen in 3D
IBM with Ketchum
Silence of The Elderly
Ministry of Health, Welfare & Sports with HvdM (Hollander van der Mey)
The Dream of Dutch Technology
Brainport Development with Bex*communicatie
DACH
Banking Crisis? We Accompany a New Bank Entering the Market!
RaboDirect
Euro-Info-Tour 2012
Oesterreichische Nationalbank (Central bank of the Republic of Austria)
Declaring War on Counterfeiting
Sennheiser with Ketchum Pleon
Information Campaign on the Subject of Children's Safety in Cars, Entitled "Strapped In Correctly? Of Course!"
Britax Roemer Kindersicherheit GmbH with Grayling
Post, Vote, Like – Primark Premiere in Berlin
Primark with Grayling
CENTRAL EASTERN EUROPE
“Czech Media and PR 2012 Mirror”
Donath Business & Media (DBM)
House in 24 hours
Xella Czech Republic with Neopublic Porter Novelli
NESTEA Green TEA with Stevia
Coca-Cola Hungary
PR CAMPAIGN FOR THE CZECH REGIONAL THEATERS
THE ASSOCIATION OF PROFESSIONAL THEATERS IN THE CZECH REPUBLIC (APTCR)
Vodafone Start Something New
Vodafone Hungary with Café PR
FRANCE
Badoit Express
Badoit Agence ELAN
Encouraging French People to Have Their Eyesight Checked
ASNAV - ASSOCIATION NATIONALE POUR L'AMELIORATION DE LA VUE with WELLCOM
Mix and Share Music Online with edjing
edjing with Ballou PR
Sécurité Routière
Sécurité Routière (French Road Safety Agency) with Publicis Consultants France
Windows 8 Launch in Europe (Microsoft) - The Creative Gallery in Paris
Microsoft Corp and Microsoft France with Public Système Hopscotch
IBERIA
The Best Job of the Spring: See the Grass Grow
Husqvarna with Cohn & Wolfe
Brugal Summer Included
Rum Brugal with Burson-Marsteller
Consumer & Corporate Communications Programme
Primark with Grayling
eBay 10th Anniversary
eBay with Edelman Spain
Skype for Windows launch at MWC 2012
Skype with Text 100
MEDITERRANEAN
Brain and Heart Against the Silent Disease
Boehringer Ingelheim
DEMOCRATIC MEAL
MCDONALD'S ITALY with Hill+Knowlton Strategies Italy
Instant Survey
OTE - Cosmote with V+O Communication & Unlimited Creativity
ROUTINE IS FANTASTIC
UN REFUGEE AGENCY (UNHCR) with ISTITUTO NAZIONALE PER LA COMUNICAZIONE
Taking Damiani Digital
Damiani with Fleishman-Hillard Italy
THE MIDDLE EAST
Cheyef Halak
LBCi with IMPACT Porter Novelli / IMPACT BBDO
Doing the Business
Etihad Airways with Four Communications Group
Flavor Me
Saudi Snack Foods (Lay’s) with Impact Porter Novelli Dubai
Maktabi
Qatar Foundation with Qatar Foundation
UNCTAD XIII in Doha, Qatar
UNCTAD with APCO Worldwide
NORDICS
2The (hi)story of Food
Arla with Prat PR Porter Novelli
Born Again and Norwegian Championship of Development Aid
Norad - Norwegian Agency for Development Cooperation with Gambit Hill + Knowlton Strategies
How to Make Betting Social in Social Media
Unibet with Cohn & Wolfe
Twee-Q
Crossing Boarders with Deportivo
The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig)
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt
RUSSIA AND THE CIS
British Airways Long Haul launch Event in Moscow
British Airways with Grayling
"The Green Button": Forming a Culture of Energy Conservation in Russia
SPN Ogilvy
Green Marathon PR support
Sberbank of Russia with CROS
MuzArteria: Saving Lives With A Song
Ministry of Public Health and Social Development of Russia, Federal Medical Biological Agency with SPN Ogilvy
"RUSSIA CALLING!"
VTB Capital
TURKEY
#Capturethemoment Contest and Photo Exhibition
Hilton HHonors with Edelman Turkey
Hobby Clubs
Garanti Pension Company
Keep Living Turkey
Aksigorta with Caretta Communication
Mix Mondial
Smirnoff of Mey Içki-Diageo with Zarakol Public Relations & Funda Inansal Meriç
Turkey Koç Fest University Sports Games
Koc Holding with Lobby PR
UNITED KINGDOM AND IRELAND (LESS THAN £50,000 IN FEES)
“Funds Away!” for Barclays Stockbrokers
Barclays Stockbrokers with Lansons Communications
Body Image Launch
Media Smart with APCO Worldwide
Cock & Bull Pie
Charlie Bigham's with Frank PR
Front Line to Start Line
adidas with Speed Communications
IKEA UK & Ireland Gap Analysis Initiative Proves the Value of Aligning Applied Analytics and Creative Thinking
IKEA with Sermelo
UNITED KINGDOM AND IRELAND (£50,000 - £100,000 IN FEES)
How the West (Coast) was won
Virgin Trains with Fishburn Hedges
Positioning McLaren at the forefront of the renaissance in British manufacturing
McLaren Group with FTI Consulting
Summer D'reem
Surf (Unilever) with GolinHarris
Templeton Prize 2012
John Templeton Foundation with Bell Pottinger Business & Brand
Unilever VIP: Proving a Social Community Can Be Commercial
Unilever with Kaizo
UNITED KINGDOM AND IRELAND (£100,000 IN FEES OR MORE)
Capital Clean Up
P&G with Hill+Knowlton Strategies
Coca-Cola Future Flames
Coca-Cola with Blue Rubicon
The Launch of Shwopping
M&S with Unity
Morrisons Savers Summer
Morrisons with 3 Monkeys Communications
UPS London 2012 Campaign: “Delivering the Olympics”
UPS with Edelman
MULTI-COUNTRY PROGRAMME (ONE TO FOUR EMEA MARKETS)
ARTiculate: Inspirations for Living
Pfizer with Ogilvy Public Relations (Bucharest, London, Brussels)
Demystifying and Debunking Cybercrime Myths
FireEye with Johnson King
European Depression Day 2012 – Making an Impact on Disease Awareness Day
European Depression Association supported by Lundbeck with Ogilvy HealthPR
Gillette TURN UP
Procter & Gamble with United Partners (Bulgaria), Bortun Olteanu (Romania), New Moment New Ideas (Serbia)
Sony NEX-5R Real-Time Gallery
Sony with Cake
PAN-EUROPEAN PROGRAMME (FIVE OR MORE EMEA MARKETS)
Green is Great But Not Enough - Building the World's Leading Data Provider on Clean Energy
Bloomberg New Energy Finance with Cubitt
HTC Urban Adventures
HTC with Fever
One Voice - 23 Languages
Kimberly-Clark with Burson-Marsteller UK
“Thank you, Mum” Olympic Games PR Activation for P&G Western Europe
P&G with H+K Strategies
What Kind of Criminal Are You?
Iron Mountain with Berkeley PR
GLOBAL PROGRAMME (MULTIPLE MARKETS IN MULTIPLE REGIONS LED FROM EMEA)
Civil Rights Captcha
Civil Rights Defenders with Prime
Curatos of Sweden
Swedish institute and VisitSweden with Volontaire
Global Cool Jobs
Monster Worldwide with Weber Shandwick
Living our Values - Proud to be Siemens
Siemens AG
PLANTS WITHOUT FRONTIERS
MAGNETI MARELLI with Hill+Knowlton Strategies Italy
BUSINESS-TO-BUSINESS MARKETING
The Gnome Experiment
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne
Putting Prosperity On The Map: The Legatum Institute Prosperity Index
The Legatum Institute with Man Bites Dog
"Smarter Farming for T-Mobile"
T-Mobile with M&C Saatchi PR
Think Big, Grow Fast
SAP with Octopus Group
Wash-Eat-Wash
Lubeco with Iteo Consulting
CONSUMER MARKETING (EXISTING PRODUCT)
Carphone Warehouse - Mobile Memories
Carphone Warehouse with Cake
Kids' Kitchen
Abba Seafood with Prime
King of Cheese: Experience a Royal Moment
Bongrain Slovakia with Neopublic Porter Novelli
SodaStream & Ice Age Gift for Ice-Skaters: A Fresh Summer!
SodaStream with Fleishman-Hillard France
The Tailfin Election
Norwegian Airshuttle with Trigger & Kitchen
CONSUMER MARKETING (NEW PRODUCT)
Dowloading a KLIPPAN Sofa
IKEA Norway with Trigger
Experience: Halo for Halo 4
X Box with Edelman
Making Apple Audible: Logitech Becomes the Ultimate in Music
Logitech UE with LEWIS PR
Ribena Plus Play
Ribena (GSK) with Unity
The Tweet Shop
Mischief
INTEGRATED MARKETING
Dove Casting
Dove
Energifonden - The Energy Fund
Energifonden - The Energy Fund with Wenderfalck Kommunikation AB
Fit to Change
Fujitsu with Harvard
Get Ahead of the Games
Transport for London and Olympic Delivery Authority with M&C Saatchi
Speak up for Pandas!
Chengdu Association for Cultural Exchange and the Chengdu Panda Base with Ogilvy Public Relations/London
INSTITUTIONS IMAGE
The 3D4D Challenge
techfortrade with Fourth Day Public Relations
BP TURKEY - CHILDREN OF CRESCENT
BP TURKEY with OGILVY PR ISTANBUL / TURKEY
Grand Champion Birofilia
Grupa Zywiec
State within a State
City of Ventspils with Nords Porter Novelli
This is What Makes McDonald's
McDonald's UK with Blue Rubicon
EMPLOYEE COMMUNICATIONS
Employee Communications
GSK with SAS
HSBC Exchange
HSBC with The Loop
Personal Bests
Lloyds Banking Group with Havas Sports & Entertainment
Plumbers Without Borders
Comfort with Prime
Rekindling Employee Engagement
Mubdallah
EMPLOYER BRANDING AND RECRUITMENT
Destination:Management
Coca-Cola HBC Romania with IMAGE PR
Linklaters Career Magazine
Linklaters with Ogilvy Public Relations Germany
Mondelez International: The Company You Want to Work for!
Mondelez International with Fleishman-Hillard France
Picture Your Perfect Candidate
Avanade UK with Waggener Edstrom
Pulse of Interpipe – Presenting the Unique Electric Steel-Melting Mill INTERPIPE STEEL
Interpipe with Mainstream Communication & Consulting
FINANCIAL COMMUNICATIONS
Advising Sberbank on its $5.2 Billion London Listing
Sberbank with FTI Consulting
Building Investor Confidence in Romania - The Secondary Public Offering of Transelectrica
Intermediation Syndicate of Banca Comerciala Romana, Intercapital Invest and Swiss Capital with Action Global Communications
Relaunching Tecnotree With a Revamped Strategy
Tecnotree with Netprofile Finland Ltd.
Skolkovo. Building Trust in Russian Innovations
Skolkovo Foundation with SPN Ogilvy
VISA MoneyIQ – Financial Literacy Programme
VISA with Grayling
CAUSE-RELATED MARKETING
ALCOHOL IS A BAD DRIVER 2012
KAMENITZA AD with APRA Porter Novelli Bulgaria
Coca-Cola Ecofan - Change Your City for UEFA EURO 2012
the Coca-Cola Ukraine with PRP, a Weber Shandwick Affiiate Company
Definitely Able Campaign
Sasol with Memac Ogilvy Public Relations, Qatar
Domestos Unicef Partnership
Domestos with salt
Jordans 10% Challange
Jordans and Ryvita Company Ltd with Wild Card PR
COMMUNITY RELATIONS
20 Years of Smiles and Laughter
Caprabo with apple tree communications
CENTRAL is a Good Neighbor
Immocap Group with Dynamic Relations
Michelin in the Community
Michelin Tyre PLC with Tangerine PR
Opening of Scandic Fornebu
Scandic Hotels with PR-operatørene
P&G Beauty & Grooming Digital Awards 2012
P&G Beauty & Grooming with Talk PR
CORPORATE SOCIAL RESPONSIBILITY
Books on the Phone Project
Türk Telekom with Effect PR
For Better, For Worse, For the Worst
Avon Cosmetics with Neopublic Porter Novelli
Giving Life a Chance
Sanofi with Fleishman-Hillard Vanguard
"One Million Books, One Million Children"
MPR Public Relations
PARENTS WANTED
J&T Charitable Fund with Fleishman-Hillard
PUBLIC EDUCATION
A Message From Scratch
The Swedish Civil Contingencies Agency with Prime
Body Art-ery
NHS Blood and Transplant with The Red Consultancy
Dress Up For African Mothers
AMREF with Edelman Stockholm
WeltraumSchweiz
Swiss Space Industries Group with Burson-Marsteller
The Youth Time Movement. Global Communications Campaign
Youth Time with Mikhailov and Partners. Communications Advisors
CRISIS MANAGEMENT
Can a Political Decision of One-Party Government Be Reversed?
Union Zdravotná Poistovna with SEESAME Communication Experts
Ensuring a Fair Hearing and Fair Trial
Ian Hannam with Maitland
Managing the Great Ticket Scandal
Seatwave with Ballou PR
Methanol Cause
Department of Spirit Importers within the Union of Commerce and Tourism of the Slovak Republic with Media and Communication Consulting
WEB-ELECTION 2012
OSJC "Rostelecom" with COMUNICA
ISSUES MANAGEMENT
AREVA Online Reputation Management
AREVA with Agence ELAN
Art Has Rights
Initiative "Art Has Rights"/"Kunst hat Recht", 2,700 Austrian Artists, Collecting Societies with The Skills Group
Between Needs and Fears - About the Managing Issue of Nuclear Energy
Polish Ministry of Economy with Partner of Promotion Sp. z o. o.
First Ever National ‘Strike’ by Pharmacists in Belgium
APB (Belgian Pharmacists’ Association)
“We’re Done For!”
Linea Slovakia with Bison & Rose
PUBLIC AFFAIRS
Fighting Tobacco in Russia
The Health Development Foundation with Fleishman-Hillard Vanguard
Google Privacy Loos
Google Germany with MSL Germany
Laws of Nurture
The Employers' Organization KFO with Prime
Single Seat Week
Campaign for a Single Seat for the European Parliament (Edward McMillan-Scott MEP and Alexander Alvaro MEP) with Burson-Marsteller
Sound Off for Justice
The Law Society with Unity
CORPORATE MEDIA RELATIONS
Bringing Silicon Valley Bank to the UK
Silicon Valley Bank with Octopus Group
Britain's Banking Success Story
Aldermore with Maitland
Ford Focus 1.0 EcoBoost. Sets 16 World Records
FORD with BURSON-MARSTELLER
The GE High Tech Manufacturing Index
GE with APCO Worldwide
Pulse of Interpipe – Presenting the Unique Electric Steel-Melting Mill INTERPIPE STEEL
Interpipe with Mainstream Communication & Consulting
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
50 THINGS TO DO BEFORE YOU’RE 11¾
NATIONAL TRUST with MISCHIEF
COCA-COLA TURKEY: World of Coke
COCA-COLA with Bernaylafem
How Infidelity Threatens Family Budgets
CSOB with Bison & Rose
Launching The Blood Glucose Meter For The iGeneration
Sanofi Diabetes (UK) with The Red Consultancy
PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)
XLS-Medical Fat Binder with Virgo Consumer HEALTH
PRODUCT MEDIA RELATIONS (TRADE MEDIA)
Declaration of Energy Independence
IBC SOLAR with Fleishman Hillard Germany
Exploding the Launch of Jack Daniel’s Tennessee Honey to the Trade, the Brand’s First Piece of NPD in Over a Decade
Jack Daniel's (Bacardi Brown-Forman Brands) with Publicasity
PENTAX Meet Britain
PENTAX with Escapade
Visa's Contactless Olympics
Visa Europe with Hill+Knowlton Strategies
When World of Warcraft Meets World of PR
Avaya with Fleishman Hillard
DIGITAL CAMPAIGN
Blocket Easter Eggs
Blocket with Jung Relations
The Last 130
WWF with Kaper
Social Media Campaign Control
Control with Burson-Marsteller Spain
Storytelling With 140 Signs
NORWEGIAN ASSOCIATION OF THE PHARMACEUTICAL INDUSTRY with PR-operatørene
TOSHIBA UK: SPONSORSHIP ACTIVATION OF THE DARK KNIGHT RISES
Toshiba UK with Things with Wings
SOCIAL MEDIA /SOCIAL NETWORKING CAMPAIGN
Absolut Unique
The Absolut Company with Jung Relations & Family Business
Get Well Soup
Heinz
Getting Social with Breakfast
Warburtons with Clarion Communications
Social Media/Social Networking Campaign
Nike with Spice PR
Stratos Jump Successful!
Model Makers Fair Vienna with Ogilvy&Mather Vienna
BLOGGER OUTREACH
Ainsley Harriott #SoupSearch
Ainsley Harriott with Fleishman Hillard
Bring a New Life to Your Home with IKEA Catalog 2013!
IKEA with THE PRACTICE
British Airways #HomeAdvantage Influencer Programme
British Airways with Ogilvy Public Relations/London and OgilvyOne
Rowenta Secret Mission
SEB Group East COMUNICA
Siemens Race
Siemens Romania SRL with Pi2 PR
MARKETING MEN
Alex and Henke for Head & Shoulders
Procter & Gamble Sverige AB with Hardhat Media & Jung Relations
Gillette Master Your Style
Procter & Gamble Nordics with MSL Nordic / Isobar
Man on a Ledge – Entertainment One
Entertainment One with Shine Communications
PR CAMPAIGN FOR NESTLÉ INFANT NUTRITION
NESTLÉ CZECH REPUBLIC & SLOVAKIA
WWE World Tour
World Wrestling Entertainment (WWE) with Shine Communications
MARKETING TO WOMEN
IKEA Textilery
IKEA Norway with Trigger
INTRODUCING 2012 SPRING/SUMMER COLLECTION OF ICONIC POST-IT NOTES
3M - Post-it Notes
KIDS AND ALCOHOL: ENCOURAGING MUMS TO TALK TO THEIR CHILDREN ABOUT DRINKING
Drinkaware with Cohn & Wolfe
Play for Young Women´s Health!
ResMed Sweden with Dahlheim & Sjöqvist
The Happiness Laboratory
Chicco Artsana with MSL Italia
MARKETING TO YOUTH
Building an Education Programme
International Fund for Houbara Conservation with Impact Porter Novelli Abu Dhabi
Coca-Cola Move To The Beat
Coca-Cola with Cake
David Beckham Photobooth
Hill+Knowlton Strategies
Miles per Answer
Tourism Australia with FAKTOR 3 AG
R UV UGLY?
Cancer Research UK with Unity
MULTICULTURAL MARKETING
Afkar - The Launch of Sky News Arabia in the Middle East + North Africa
Sky News Arabia with Hill+Knowlton Strategies
Journalism & Democracy
The Skills Group, Österreichische Bundespressedienst, Concordia Pressclub with The Skills Group
Together with Grandma
Specsavers with AC-Sanafor Oy
AUTOMOTIVE
Customising Appeal
Harley Davidson with Lexis Recommendation Agency
DMax-EcoRun Across Greece Without Filling the Deposit
ISUZU with Weber Shandwick Athens
I Like Kia
Kia Motors with Cohn & Wolfe
OF HEROES AND ZEROES: MANAGING MEDIA EXPECTATIONS AT THE RACE TRACK
Corvette Racing with MSLGROUP Brussels
Renault Searches and Awards 100 Ambassadors of the Olympic Values
Renault with THE PRACTICE
FASHION AND BEAUTY
10 Years “From Love for Life” in Bulgaria
AVON with SiteMedia
James Bond 007 Fragrance Launch
P&G Prestige (James Bond 007 Fragrance) with Talk PR
Petition for the Parliamentary Debate on Legislating Domestic Violence in the Criminal Code of Hungary
AVON Hungary with Café PR
Philips Male Grooming - Express Yourself
Philips Bulgaria with All Channels Communication Group
Working Together To Make Hair Loss One Less Worry
Proctor & Gamble Pantene Pro-V with Ketchum
FOOD AND BEVERAGE
Danone Adopts the Salami Village
Danone with Burson-Marsteller
The Social Sandwich
Philadelphia
Wimbledon Sponsorship
Lavazza with Focus PR
Yeo Valley
Yeo Valley with Good Relations
You're Not You, If You're Hungry
Mars Deutschland GmbH with Edelman GmbH
FOOD AND BEVERAGE: COMMODITY
Beerrunners
Brewers of Spain with Burson-Marsteller Spain
European Campaign to Promote Potatoes on the French Market
CNIPT with BURSON-MARSTELLER
Fleishman-Hillard Makes Foodies Go Nuts
California Walnut Commission with Fleishman-Hillard
“IF YOU ARE EXPECTING A CHILD, ALCOHOL CAN WAIT”
ASSOBIRRA with ISTITUTO NAZIONALE PER LA COMUNICAZIONE
The Malaysian Palm Oil Industry Takes Up the French Officials
Malaysian Palm Oil Council with Fleishman-Hillard France
HOME AND FURNITURE
Bring Your Clothes to Life
Beko Home Appliances with Marco de Comunicación
Consumer Goods Furniture
Herman Miller with Surname & Surname
GROHE Spa- Home Is Where My GROHE Spa Is
GROHE with Memac Ogilvy Public Relations
"Powerwaster"
"Miljøvakt AS" with Geelmuyden.Kiese
Siemens Vertical Garden
Siemens with Ogilvy PR-Istanbul
ENTERTAINMENT
Jaromir Jagr Looking for a New Girlfriend and Fortuna Entertains the Nation
Fortuna Entertainment Group with PR.Konektor
LIKE@VIRGIN
Virgin Active Italy with Edelman Italy
Season Two launch of the FA Women's Super League - Kicking Off a Media Storm
The Football Association with iris
Transformers On Your Street
Activision with The Red Consultancy
The X Games Launches In Europe
ESPN / The X Games with Hopscotch Europe In One
FINANCIAL SERVICES
Digital Dopplegangers
Experian with Bell Pottinger Consumer
Fighting Cancer with Maestro
MasterCard Maestro with Weber Shandwick
MORE TH>N Pet Insurance
MORE TH>N with Cow ‘Value of Gold’ Campaign
Scottish Widows with Cohn & Wolfe
The Travel Economist
FOREX Bank with Spotlight PR
FOOD SERVICE
The Don't Cook Party and The Battle for Corby
JUSTEAT with Brands2Life
Farm Forward
McDonald's with Blue Rubicon
Reviving and Celebrating the Oldest Cafe in Bucharest
Cafeneaua Veche with PR People
Starbucks EMEA Coffee Excellence Campaign
Starbucks with Edelman
Improving the Health of a Fast-Food Nation
Subway UK & Ireland with Good Relations Brand Communications
RETAILERS
360°Communication in Six European Countries. Amazing Fashion - Amazing Results
Primark with Grayling
A Dress of 5,000 Holly Leaves Boost Interest in Christmas Shopping at Lakeside
Lakeside Shopping Centre with Berkeley PR
Bluewater Christmas
Bluewater with Shine Communications
Hello Warsaw!
Gap with Headlines Porter Novelli
The Launch of Shwopping
M&S with Unity
TRAVEL AND TOURISM
Bermuda ‘So Much More’ Brand Campaign
Bermuda Tourism with Publicasity
British Airways: Great Britons, Flight BA2012
British Airways with Cake
easyJet Turns Lisbon Orange!
easyJet with Lift Consulting
Launching Nemesis Sub-Terra
Alton Towers with Cake
Singapore Airlines: linking Asia and Latin America trough Spain
Singapore Airlines with LLORENTE & CUENCA
ENERGY AND NATURAL RESOURCES
Business Energy Insight
British Gas with Blue Rubicon
Embracing Responsibility and Restoring Supply Security – Wintershall Communication During and After the Uprising in Libya
Wintershall Holding GmbH with navos - Public Dialogue Consultants GmbH
Future of Rural Energy in Europe (FREE)
GASPOL SA with Fleishman-Hillard
Shell Eco-Marathon Europe 2012
Royal Dutch Shell plc with Edelman The Netherlands
Social Responsibility in Times of Economic Crises
Intersolar Europe with fischerAppelt AG
CHEMICALS AND INDUSTRIALS
BASF Kid's Lab
BASF Turk Kimya Sanayi ve Ticaret Ltd. Sti. with Unite Communications
Bayer Young Science Ambassadors
Bayer Türk with Arti Communications
CNH&ME
CNH
From Faeces to Phosphorus
Thermphos
Toilet2012.pl
CWS-boco with Fleishman-Hillard
PROFESSIONAL SERVICE FIRMS
Girls on Top: How SHL Linked Innovation, Inspiration and Investment to Boardroom Equality
SHL with LEWIS PR
La Table Greenwich
Greenwich Consulting with Agence ELAN
Lawyers Go To School
Beck Krist Bubits & Partner Lawyers (BKB) with The Skills Group
Regulatory Backlash: The Barrister, Barclays and the Libor Scandal
Michelmores with Spada
Shaping a Better World
Arup with Brands2Life
REAL ESTATE AND CONSTRUCTION
A Garage with a View
Gruppo Immobiliare.it with MY PR
Build it, and (Then) They Will Come
The Wave Muscat with Four Communications Group
From Zero to Hero: Spain’s Leading Real Estate Firm
Grupo MAIN with Grayling
Oslo SmartCity
Siemens Norway with Trigger
Putting Sea Containers on the Map
Sea Containers with Golden Goose PR
TRANSPORTATION AND LOGISTICS
Blogging ProRail Back on Track
ProRail with FLEISHMAN-HILLARD AMSTERDAM
Delivering Tomorrow: Logistics 2050. A Scenario Study
Deutsche Post DHL
Drive ‘n’ Ride 2012
Air Liquide, Daimler, Hyundai, Honda, GM/Opel, Intelligent Energy and Toyota with FTI Consulting Belgium
NorthLink Ferries
Serco with Weber Shandwick
VistaJet - Building a Global Brand
VistaJet with College Hill
CONSUMER ELECTRONICS
Rise of the 'Fit-Brit'
Fitbit with Kaizo
Root Classic Launch
Root Classic with Liberty Communications
Samsung Smart Cameras: The Perfect Anti-Endorsement
Samsung with The Red Consultancy
The Ultimate Brand Make-Over - Launching Logitech UE
Logitech with Brands2Life
We Are One Blood: LG Pioneers Blood Donation Support in Russia
LG Electronics with SPN Ogilvy
TECHNOLOGY: HARDWARE
A New International Marketing Strategy for Skolkovo Innovation Center
Skolkovo Innovation Center
IBM Roland-Garros 2012 : 360° campaign
IBM with Text100
Kobold VR100 Robotic Vacuum Cleaner
Vorwerk, Kobold Business Division with Hering Schuppener Unternehmensberatung für Kommunikation GmbH
Olympic Tech Tour
GE with APCO Worldwide
Plugging the Lost Payments Gap: The Launch of iZettle
iZettle with Fishburn Hedges and support from The Crowd & I
TECHNOLOGY: SOFTWARE AND SERVICES
Cyber Defence Report
McAfee with Hotwire
The Flame Story
Kaspersky Lab with Berkeley PR
The Node Pole
Luleå Business Agency with Prime
Norton Cybercrime Report 2012
Symantec with Edelman Polska Sp. z o.o.
Race to the Line: Creating a London 2012 Sales Engagement Platform for BT
BT Global Services with Porter Novelli
TELECOMMUNICATIONS
Campaigning for a Step-Change in Our Reputation
O2 (Telefónica UK) with Blue Rubicon
The Child Mobility Report
Telenor with Grayling
Farmer Club: Vodafone Reaps What It Sows
Vodafone Turkey with Unite
Making Data Centres Cool
Verne Global with Johnson King
RootMetrics: From Nowhere to Everywhere in Just Two Months
RootMetrics with The Red Consultancy
WEB-BASED BUSINESS
The Changing Face of UK Small Business
Simply Business with 3 Monkeys Communications
The Conquer of Hearts: Liberty Direct Boosts Insurance Sales
Liberty Direct with Pitera Communications
HOW CARS PREDICTED DUTCH ELECTIONS
MARKTPLAATS with FLEISHMAN-HILLARD AMSTERDAM
SABRE Award Entry in the Web-Based Business Category
Hailo with Surname & Surname
Very.co.uk at V-Festival
Very.co.uk (Shop Direct Group) with Cow
ANIMAL CARE
Do You Speak Animal? If You Don't, Follow Royal Canin' YouTube Channel
Royal Canin with Cohn & Wolfe
CONSUMER HEALTH
Fighting Man Flu... And Is It Really Possible?
USP Zdrowie with Ciszewski MSL
Healthy Mouth = Healthy Nation
Procter and Gamble with Impact Porter Novelli Dubai
Sole of Fashion
Compeed with Weber Shandwick
Toilet Patrol
Walmark with Media and Communication Consulting
Turning Head-Lice into Headlines
Sanofi with apple tree communications
HEALTHCARE PROVIDERS
Birth of Mario: Being Mother After an Ovarian Cancer
Fundación Dexeus Salud de la Mujer with LLORENTE & CUENCA
Launching a Hospital in Times of Crisis
REA Maternity Hospital with Weber Shandwick Athens
The Life Giver Campaign
The University Hospital of Oslo with Geelmuyden.Kiese
MEDICAL TECHNOLOGY
Bringing Bionic Vision to Britain
Retina Implant with MSL London
High Society: Drug Prevalence in the UK Workplace
Concateno with Chameleon PR
Launching of Product Category and Buzz Creation in Germany
Fitbit with HBI Munich
The Perception of Innovations
German Medical Technology Association with Ketchum
The Social Heart of Surgery
Philips with OneVoice
PHARMACEUTICAL: RX
A Silent Disease Told Through the Voices of Patients
MSD Spain with Inforpress
Ali and Christina
Novartis with Chandler Chicco Agency
Melanoma: A Matter of Time
Roche Italy with Edelman Italy
Meningitis: Keep Watching
Novartis Vaccines and Diagnostics Limited with Ruder Finn
Regeneration: the Medicine of the Future, Today!
BTI Biotechnology Institute with Marco de Comunicación
ASSOCIATIONS
BeerDefence (PIVOBRANA) - Support Campaign for Slovakia´s Small Independent Breweries
Slovakia´s Association of Small Independent Breweries with Dynamic Relations
BETA-I: “Generation Start” to Fight the Crisis
BETA-I with Corpcom - Prime Relations
GasNaturally
International Oil and Gas Producers, Eurogas, Gas Infrastructure Europe, International Gas Union, GERG, MARCOGAZ and GIIGNL with Weber Shandwick
Houseplant of the Month
The Flower Counsil with Bijl PR B.V.
The Power of the Press Office: Elevating EASL's Reputation EASL with Cohn & Wolfe
EDUCATIONAL AND CULTURAL INSTITUTIONS
An Education in Communications
London Business School with Four Communications Group
Eventiada
Eventiada with Elefante
Global Conversation
USC with APCO Worldwide
The Library Wanderers
Irex Foundation
YOU BETTER WATCH OUT, A NEW THINK TANK IS COMING TO TOWN!
Ketchum
GOVERNMENT AGENCIES
GREAT Britain Campaign
UK Government
Morocco, More Business
Moroccan Investment Development Agency (AMDI) with Marco de Comunicación
NEVER TOO LATE FOR A NEW BEGINNING
MINISTRY OF PHYSICAL EDUCATION AND SPORTS with APRA Porter Novelli Bulgaria
Say Oui to France, Say Oui to Innovation
Invest in France Agency (IFA) with Publicis Consultants France
Soy Joven. Soy Europe@. No Me Paro
European Institutions with Torres y Carrera Consultores de Comunicación
NOT-FOR-PROFIT ORGANIZATIONS
First Annual Recognition Award for Social Entrepreneurs "Impulse Good"
Foundation "Our Future" with CROS
'It's Closer Than You Think' World Hepatitis Day 2012 Campaign
World Hepatitis Alliance with Red Door Communications
Masterminding The Alan Turing Monopoly Board
Bletchley Park Trust, Winning Moves with Octopus Group
Racepoint Group for World Sepsis Day 2012
UK Sepsis Trust with Racepoint Group
Stand Up and Be the Change
Office of Tibet with John Doe