NEW YORK, September 11—Fleishman-Hillard has been a player in the arts and entertainment arena for several years, representing clients ranging from the MTV Video Music Awards to the Cleveland Rock & Roll Hall of Fame to Black Entertainment Television, but now it’s formalizing its expertise in a new arts, culture and entertainment (ACE) practice and hiring 20-year entertainment industry veteran Peter Stamelman to lead the new group.
According to F-H, ACE will help clients identify and create brand-enhancing programming opportunities; serve as a direct pipeline for clients to agents, managers, networks, studios; handle talent negotiations; create and implement traditional and non-traditional communications programs and identify, negotiate and support sponsorships. 
Says agency chairman John Graham, “For years, we have helped clients tap the brand-building potential of the arts and entertainment. Now, Peter Stamelman and his ACE team will focus and refine that capability and take it to a whole new level—leveraging our people, our expertise and our global reach to bring the business and entertainment worlds together in exciting new ways.”
Stamelman has spent 20 years as an agent and television network executive and comes to F-H from TBWA Entertainment Company in New York, where he served as vice president, international business development.  Prior to joining TBWA, he was vice president, advertising and marketing for CME’s Bucharest-based PRO-TV, Romania’s first commercial television network. He has also held spent time at Creative Artists Agency and ABC Television.
He will be a senior vice president at F-H, based in the firm’s New York office.
The agency’s experience in the arts and entertainment arena includes work on Chubb’s Antiques Roadshow on PBS, InStyle and People magazines, the MTV “Wanna Be a VJ Too” Search, and the launch of Sony PlayStation 1 and 2 for Sony Computer Entertainment America.