BANGKOK - Communications agency FleishmanHillard has picked Atiwat Krisintu as its new general manager of its Bangkok office.

In this role, he will be responsible for expanding the agency’s offerings and strengthening its market position as the communications experts who deliver both strategy and impactful implementation to drive business outcomes for clients in Thailand. He will report to Joanne Wong, Asia Pacific president and senior partner at FleishmanHillard.

Krisintu brings nearly 30 years of corporate strategy and management consulting experience, most recently serving as director of strategy and business design at Deloitte Consulting in Bangkok.

“As a seasoned leader with a proven ability to solve complex business challenges and inform high-level strategies for both global and Thai organizations, Atiwat brings invaluable expertise to our team,” said Wong. “Building on the solid foundation and stellar reputation that our team in Thailand has established, we are confident that Atiwat will help us further enhance our capabilities, engage deeper with the C-suite and elevate our position as a business-critical advisor. We are thrilled to welcome him to our team.”

“In today’s increasingly complex business ecosystem, clients demand bespoke, agile and outcome-driven communications services. They expect agency partners to offer not only expertise in crafting strategies aligned with business needs and context, but to also execute them with precision and impact,” added Wong.

Krisintu succeeds Sophis Kasemsahasin, who is retiring after over 25 years in the communications industry, including a successful 11-year tenure at FleishmanHillard, during which she established the Bangkok operation in 2013 and grew it into one of the most reputable agencies in Thailand today.

“We are immensely grateful for Kasemsahasin’s significant contributions to our Bangkok operations. Her vision, leadership and unwavering dedication have left an indelible mark on our people, our clients and the industry as a whole,” Wong said. “Under her management, Thailand has been a key and growing part of our APAC business for over a decade, and we look forward to the next stage of success under Atiwat’s leadership.”


In addition to his role at Deloitte Consulting, Krisintu has held senior positions at leading global and Thai organizations, including SIAM MAKRO Group, Central Marketing Group, the Coca-Cola Company, AIM Research & Consulting, Publicis and Research International.

“It is truly tremendous to step into the role of general manager for a team as talented, motivated, and collaborative as the one that Kasemsahasin has built. I am excited to work alongside this incredible group and add value for both our clients and teams. By drawing on my experience, I am committed to strengthening our strategic advisory services, expanding our reach through the wider global FleishmanHillard and Omnicom networks and delivering impactful solutions that meet the market's evolving needs. Together, we will build on the success of the Bangkok office and take it to even greater heights,” said Krisintu.

This comes shortly after Omnicom Public Relations Group (OPRG) picked Mei Lee as senior vice president and managing director of its Singapore operations. In this role, Lee will oversee the agency’s Singapore presence, focusing on expanding its capabilities and client roster while driving OPRG’s continued growth in the market.

FleishmanHillard manages OPRG’s Singapore operations, and Lee will report to Joanne Wong, Asia Pacific president and senior partner at FleishmanHillard.