Maja Pawinska Sims 06 Jul 2020 // 6:54AM GMT
LONDON — Former FleishmanHillard Fishburn executive creative director James Beveridge and fintech communications specialist Grace Keeling have opened a new branding and comms agency, Made By Giants.
The agency’s proposition is to help tech-powered brands adapt to the next growth phase. Its services include branding, customer development, sales planning, PR, social media, digital marketing and events support.
Beveridge was a partner at The Partners for 15 years and was creative director at Fishburn and then FHF from 2014 to 2018. He has been an independent consultant for the past two years.
Keeling has also been an independent consultant since 2017. She was previously global communications director at enterprise tech company Intralinks and has also worked in agency at Fishburn, Hotwire and AxiCom.
The duo are building a network of partners across Europe, including senior specialists in PR, web, animation, broadcast, creative design, digital and social media marketing. They will also be making an affiliate partner announcement soon to expand their coverage in the US.
Made By Giants is already working with retained technology clients on strategic growth projects, in areas including fintech, telco, AI and machine learning.
Keeling said: “High-growth tech companies are changing all the time to stay relevant, demonstrate a clear growth trajectory and reach profitability. They need lean agency partners to help with their next big push. We have shaped our proposition around growth ambition.”
Beveridge added: “Branding and communications play a huge part in the growth process. We work collaboratively in horizontal growth teams to facilitate what we call ‘the next big thing,’ nurturing the ideas of tomorrow and bringing them to life.”