LONDON — FleishmanHillard Fishburn has won the European PR account for Tanqueray – the first time the Diageo gin brand has had a Europe-wide agency – after a competitive four-stage pitch process.

The agency is now also on the roster to receive other culture and entertainment briefs from Diageo.

FHF will act as the dedicated UK PR team as well as developing the European PR strategy. Its remit includes "cementing Tanqueray in culture across Europe" and working with the brand team to propel the brand’s growth.

The win expands FHF’s luxury and premium lifestyle offering within its growing brand and consumer team, which also looks after Bose, Singapore Airlines and Lancôme.

The account will be led by Sherawaye Hagger, director and lead for luxury and premium, reporting into FHF partner Lauren Winter, MD of consumer brand and marketing for EMEA.

Hagger said: “The Tanqueray brief was a big creative and cultural opportunity to work on an iconic brand that has stood the test of time. The team’s knowledge of the luxury drinks sphere was evident throughout the whole pitch process, and we’re thrilled to be working with Diageo.”