SAN FRANCISCO — FleishmanHillard has promoted longtime San Francisco general manager Tim O’Keeffe to global head of technology.

O’Keeffe has been serving as the agency’s interim global technology lead for the past year. His predecessor, Sophie Scott, left FleishmanHillard in 2021 for FGS Global.

O’Keefe has been overseeing the San Francisco operation for nearly a decade, having returned to FleishmanHillard for a second time in 2013. He worked at Horn Group, Ruder Finn and Hill & Knowlton between his two stints at FleishmanHillard.

Meantime, Kristin Hollins, who is also returning to the agency for a second time, will assume leadership of the San Francisco office. Hollins spent the past year as CEO of Edelman-owned tech agency Revere. Before that she’d spent 15 years at FleishmanHillard heading the reputation management practice for the Americas.

“The technology industry is incredibly dynamic and going through a season of change,” said John Saunders, FleishmanHillard president and CEO. “We want our best and brightest in place to help our clients navigate today’s challenges and innovate for the future. Tim has long been a force in the tech space, and we’re thrilled to solidify him in this role. I’m equally excited to welcome Kristin back to FleishmanHillard. She’s a highly sought-after counselor to senior executives, known for her ability to create and lead great teams. Continuing to fortify our talent in San Francisco will bolster our strength in one of the tech industry’s most active markets.”