LONDON — FleishmanHillard UK has bolstered its media relations team with the appointment of Matthew Jamieson to the newly-created role of director and senior media strategist.

Jamieson joins FleishmanHillard UK from Ogilvy, where he had served as corporate communications lead on WPP’s Ford of Europe account for the past three years, developing the communications strategy for Ford business transformation in Europe, as well as the company’s move to all-electric vehicles.

He previously worked as a director at Teamspirit and was deputy head of media at broadcast specialist Markettiers.

In his new role, Jamieson will advise teams on earned media strategy and tactical execution, as well as offering strategic counsel to core clients.

He will report into Ali Gee, deputy CEO of FleishmanHillard UK, who said: “As the media landscape continues to evolve at pace, our clients are more than ever seeking incisive insight and exceptional contacts in the earned space. In this newly created role, Matt will help ensure FleishmanHillard UK continues to deliver on both counts.”

Jamieson will work closely with Peter Meikle, EMEA head of news and media relations, who added: “Matt’s record of delivering top-tier coverage in both corporate and consumer media is exemplary. Not only is he well-connected and attuned to the shifting media landscape, he also brings a distinct perspective on how businesses should navigate these changes.”