LONDON — FleishmanHillard UK has confirmed Judith Moore as managing director of its corporate practice, after a successful six-month interim spell in the role.

Moore takes on the role following the vacancy created by the departure of Stephanie Bailey, who joined Boldspace last September as the agency’s chief communications officer.

Since becoming a senior partner and EMEA head of crisis at FleishmanHillard UK in 2021, Moore has developed the agency’s UK crisis and issues offer, including cyber incident response, and advises clients across areas including litigation, public inquiries, workplace misconduct and product recalls.

Outside of the crisis space, Moore has worked with a broad range of clients on reputation briefs and campaigns, including L’Oréal UKI, Clear Channel Europe and AB Sugar’s Making Sense of Sugar campaign. She was part of the Mayor of London’s media team before moving into consultancy at Fishburn Hedges in 2004 and became a partner upon its merger with FleishmanHillard in 2016.

FleishmanHillard UK deputy CEO Ali Gee said: “We wanted to make sure we were considering the best talent in the market so we cast the net wide, running an extensive search programme both externally and internally to ensure a diverse candidate list. After an intensive interview process, we were delighted that Jud came out on top for the position and I look forward to seeing the FleishmanHillard corporate team going onto further success under Jud’s leadership”.

Other recent hires in the corporate practice include financial services and corporate director Ian Williams and international affairs director Mike Kelly. In addition, Hannah Cambridge and Nic Daley have recently been promoted to co-lead the agency’s crisis and issues offer in the UK.