LONDON — FleishmanHillard UK has added two new senior posts to its social and innovation team to service growing demand from clients including Bayer, Western Union, Samsung and Johnson & Johnson for social media and digital marketing support.

Matthew Rowe joins FleishmanHillard as a director from social media agency 1000heads, where he was managing director, providing strategic consultancy services to brands including TikTok, Mattel, EY, and Lenovo.

Rowe reports to UK director, partner and head of social and innovation Matt Park, who has led the division since 2019, when he joined FH after nearly 10 years at Red Consultancy, latterly as chief digital officer.

The second senior hire is associate director Chloe Partikas, who joins from Ogilvy Health UK and has worked with clients including Pfizer, Boehringer Ingelheim, Pizza Hut Delivery and Coca-Cola on areas from social media to podcast strategy.

Park said: “We are thrilled to have Matthew and Chloe on board. We’ve been following Chloe's career closely and knew from the moment we met Matthew he’d be a perfect fit for our team and clients. 2020 was a significant year for social and innovation at FleishmanHillard, with our evolved Optimise approach to social strategy strengthening and expanding client relationships across our portfolio. I can’t wait to see how Matthew and Chloe help us build on these successes in 2021 and beyond.”