FALLS CHURCH, VA — Airbus Americas has extended its relationship with Focused Image, handing the firm its US communications business for a second time following a competitive pitch.

Under the new deal, Focused Image will handle US communications for Airbus Americas, Airbus Helicopters, Airbus US Space & Defense, and other companies under the company’s umbrella. The firm’s responsibilities include PR, communications strategy, social media, advertising, and digital marketing.

Airbus first named Focused Image its AOR in 2018. The agency, which specializes in aerospace, defense, and transportation, however, has worked with Airbus Americas in various capacities for nearly 20 years.

“Focused Image is an outstanding communications partner that has played an important role in broadening our reach and engagement with important audiences across America,” said James Darcy, Airbus Americas’ head of external communications. “It’s a pleasure to work with an agency that treats your mission like its own and is clearly personally invested in the success of your organization.”

France-based Airbus, which is the world’s largest aircraft manufacturer, has also reappointed Powerscourt to provide strategic communications support across the firm’s activities in the UK. Airbus also works with agencies including Good Relations in the US and Four Communications in the Middle East.