LONDON — Edleen John has joined the Football Association as its new international corporate affairs director and co-partner for equality, diversity and inclusion.

John joins the FA — the governing body of association football in England – after three years at KPMG, where she was director and co-head of inclusion, diversity and social equality. Before that, she was at Morgan Stanley for six years as VP across diversity and inclusion and recruitment. She is also on the FA’s Inclusion Advisory Board, and the board of the Tech Talent Charter.

In her new role, John will be responsible for international and corporate affairs strategy across the FA portfolio. This includes leading on the development and communication of public policy messaging for the organisation and, alongside HR director Rachel Brace, co-partnering on the delivery of its equality, diversity and inclusion plan.

John will sit on the FA’s senior management team, reporting to CEO Mark Bullingham, who said: "Edleen brings an impressive track record with her to the FA, having successfully delivered transformational strategies across a number of high-profile organisations, as well as driving commitment to inclusion and diversity.”

He added: "Working closely with all of our stakeholders, Edleen will play an integral role in driving positive changes across English football as we strive to best serve the game on and off the pitch."

John said: “I’m truly thrilled to be taking on this leadership role at a time where there is a real motivation for the FA to work alongside the UK government, international governing bodies, the FA Inclusion Advisory Board, and across professional and grassroots football.

“During these challenging and uncertain times, football can play a pivotal role in encouraging and promoting physical and mental wellbeing and by working closely with our stakeholders across government and football, we will be able to engage with people from all backgrounds and social groups to create further opportunities to play the game.

She added: “The FA is dedicated to serving the English game for the benefit of everyone who loves, watches and plays football. Coupled with the obvious impetus for change in the equality, diversity and inclusion space, it’s essential that the FA is at the heart of setting the right example, both on and off the pitch. Being able to address some of the most critical challenges facing society today means that there couldn’t be a more compelling time for me to join the FA.”