Maja Pawinska Sims 06 Dec 2021 // 9:39AM GMT
HAMBURG — Wolfgang Lünenbürger-Reidenbach, the former chairman of BCW in Germany, has left the firm to found his own business focused on agency transformation.
Kahlbohm & Sons builds on Lünenbürger-Reidenbach’s 15 years of experience in helping agencies and professional service firms to develop new offerings, products and services.
He is already working with a digital pure-play agency and an advertising agency, and plans to bring additional partners into the business next year. The business is initially focused on the German market.
Lünenbürger-Reidenbach was managing director of both Burson-Marsteller and Cohn & Wolfe in Germany before the two firms merged to form BCW, when he became CEO and Germany market lead. He took on a newly-created role of head of creativity for Europe and Africa in 2020, and earlier this year became BCW’s chairman in Germany.
Earlier in his career, he was chairman of GCI Hering Schuppener in Germany, and spent five years as head of digital and innovation at German independent Achtung. He was also Edelman’s head of social media for Europe.
Lünenbürger-Reidenbach told PRovoke Media: “I'm helping agencies and teams to build new offerings, services, and products, to be able to cope with their clients' needs and tomorrow's market needs, be it a new holistic content offering, or a strategic PR offering, or something else. I'm working with senior teams to evaluate market needs and using product development frameworks including the Product Field, which is established for digital products but not widely known in the agency world as a canvas.”
To help clients speed up time-to-market for the new offerings, Lünenbürger-Reidenbach is also handling "kick-off-management": testing and marketing the new offerings and building the team and skill sets needed.
Kahlbohm & Sons is named after Lünenbürger-Reidenbach’s mother’s family, who transformed their traditional skills as metalworkers and carters into an automobile repair business before the first cars had even arrived in their German village.