LONDON--Two former senior executives from FTI Consulting's Brussels office are leading the launch of a new firm called Fourtold.

The agency, which focuses on corporate reputation management, is led by Debbie Parriss, previously a senior MD at FTI Consulting, and Matthew Willis, who was an MD at the agency.

Both Parriss and Willis left FTI Consulting last year after spending several years with the firm. The duo are joined by eight other practitioners at Fourtold, including former Wolfstar MD Stuart Bruce and in-house internal comms specialist Jenny Nabben.

Other members of the Fourtold team include ex-journalists Steve Whitehouse and Stephanie Sprague.

“Many big agencies claim to offer a range of services under one roof but often struggle to integrate them because of internal budget competition and different specialists aren’t always able to combine their knowledge seamlessly for the benefit of a client," said Parriss.

"It’s also difficult for them to have senior people working on projects consistently, because it costs too much.  Fourtold can and will do both.”

The firm focuses on four specific disciplines: research and planning; neuroscience; journalism; and, integrated media and crisis management.