PRovoke Media 18 Jun 2020 // 6:53AM GMT
HONG KONG — Viv Lines, former Asia-Pacific chairman at Hill+Knowlton Strategies, has launched a consultancy that focuses on communications advice for C-suite leaders.
Headquartered in Hong Kong, the consultancy launches 12 months after Lines stepped down from H+K following a 35-year career with the firm.
He is joined at Lines Consulting by former H+K colleague Raj Seth, who was most recently a partner at Newgate Communications and brings considerable technology experience.
Lines Consulting will focus on four areas: corporate communications; financial communications; crisis and training; and specialist advisory, including ESG counsel, litigation support, and services for companies approaching or entering unicorn investment status.
“These are unprecedented times with companies having to deal with uncertainties
and new normals every day,” says Lines. “More than ever companies need compelling messaging and storytelling to engage stakeholders effectively. In times of disruption, the need for strong communications is critical, hence making this an ideal time to launch Lines Consulting."
The 'virtual' consultancy already has several clients, said Lines, along with a network of partners that includes representation in Singapore.
"More than ever, companies and their boards require agile and bespoke communication strategies to navigate the disruption," says Lines. “While the immediate crisis is business resumption after COVID-19, business issues such as cyber risks, geopolitics, capital raisings, ESG, and investor activism are putting pressures on companies like never before."