PRovoke Media 22 Jan 2021 // 10:37AM GMT
HO CHI MINH CITY — MediaDonuts has appointed former MSL executive Luc Mandret as country head in Vietnam.
Mandret joins the adtech player after spending two years as MSL Vietnam GM. Previously, he held leadership roles with Elan Edelman and Publicis agencies in France, before
relocating to Southeast Asia in 2017.
"Luc has an international background across both digital and marketing domains," said Pieter-Jan de Kroon, managing partner at MediaDonuts. “His international experience with some of the biggest communication and marketing agencies will surely benefit our clients, our partners and our teams."
MediaDonuts is an online advertising and technology company that connects brands with their audiences via partnerships such media platforms as Twitter, Grab, Criteo, TikTok, Tinder, Spotify and Candy Crush. The company has offices in 11 countries, across EMEA, APAC and the US, with headquarters in Belgium and Singapore.
Said Mandret: "We’re seeing very strong opportunities for MediaDonuts in Vietnam from our media representation business which includes partners such as Twitter, GrabAds, Criteo, Byte Dance (TikTok), Spotify, Activision Blizzard Media (Candy Crush), MatchMedia (Tinder), as well as from our digital programmatic technology.”