JAKARTA—Leading Indonesian firm Fortune PR, part of the publicly-traded PT Fortune Indonesia holding company, has named Ati Muchtar, currently managing director, as its new chief executive officer. Previous CEO Indira Abidin has now assumed the role of director within Fortune Group’s board of directors after 10 years at the helm of the PR business.

Muchtar joined Fortune PR in 2012 as group business director and was promoted to managing director in 2014.

At the same time, Thomas Franky, who has been with Fortune PR for more than a decade, has been appointed as managing director, having previously been group business director, which a focus on technology and telecommunications clients.

“The industry has been transforming more dynamically and this change of leadership is a part of the company’s strategy to continue our growth momentum,” says Abidin. “As we have grown as an integrated communication consultancy, we certainly prepared for new challenges and business opportunities. This new leaderships will together bring the vision of the company to realization.”