Maja Pawinska Sims 11 Feb 2021 // 1:13PM GMT
BRUSSELS — Strategic communications consultancy Fourtold has hired Omar Mockbil as managing director of its growing EU advocacy communications business in Brussels, in a newly-created post.
Mockbil, a Swedish national, will lead Fourtold’s Brussels team and integrate with Fourtold’s wider team in the UK, Germany, and the US, with a remit to grow the existing science, health and technology specialist client bases, and attract talent.
He joins Fourtold, whose client include Vodafone, PepsiCo, Healthy Europe, CropLife Europe (formerly ECPA) and Brewers of Europe, from Hill+Knowlton Strategies’ Brussels team, having previously represented clients on such issues as AI and digitisation, diversity and inclusion, the circular economy and sustainability.
Fourtold managing partner Debbie Parriss, who set up the consultancy in 2013 with fellow former FTI Consulting exec Matthew Willis, said: “Omar’s experience and client track record in integrated communications comes at a time of real opportunity for us. We are experiencing significant growth at the moment, from clients who want the reassurance of the consistent involvement of senior staff with global agency experience but without the same price tag.
“Omar’s international background – living and working in Europe and the Middle East – gives him a broad perspective on global issues and we’re delighted he is joining us at this exciting stage in our development.”
Mockbil added: “I’ve followed Fourtold’s progress with interest as it has developed into an award-winning business in Brussels. It is establishing itself as a consultancy to watch in some of the most challenging and complex sectors, both in Europe and internationally and I’m looking forward to playing a role in its next phase of evolution.”
The new hire arrival further expands Fourtold’s team following the arrival of director Christina Fee and consultants Kevin Butler (promoted to senior consultant) and Tomas Vitas, and graduate consultant Lydia Welham over the past 18 months.