Maja Pawinska Sims 26 Oct 2020 // 4:49AM GMT
LONDON — Technology PR agency Tyto has appointed Lavinia Haane as an associate director to boost its senior leadership team and offer senior counsel to clients in Germany and the UK.
Haane joins Tyto from Hotwire, where she first worked in Germany for five years, before transitioning to a UK-based role for the last two and a half years. At Tyto, Haane will be combining her dual market experience to operate across Germany and the UK.
At Hotwire, Haane worked with established and emerging technology companies on strategic B2B and B2C communications, including GoPro, Citrix, Red Bull Media House and Facebook.
Brendon Craigie, co-founder and managing partner of Tyto said: “Lavinia is the ideal hire for us in the current economic climate. Business has never been as borderless as it is now, which is why having another individual in our senior ranks who has such impressive experience in two of our key markets is all the more important.”
Haane added: “Having specialised in a range of disciplines in both the UK and Germany for several years, I was hungry for a role that enabled me to use my experience across markets and industries simultaneously. I couldn’t be more excited to join the incredible team at Tyto and to work across borders as a single unit, free from the constraints of traditional agency silos.”