DUBAI — Gambit Communications has been appointed as BMW Group Middle East’s PR agency in the region, after a competitive pitch.

The independent Dubai-founded PR, social media and influencer engagement agency will handle all PR and communications for the BMW and Mini brands across the region, working with the regional office and its network of importers across UAE, Saudi Arabia, Bahrain, Qatar, Oman and Kuwait. The group’s previous regional agency was Seven Media.

BMW Group Middle East managing director Hamid Haqparwar said: “We are delighted to welcome Gambit Communications into our agency network and look forward to working with them to continue to tell BMW Group’s story of success in the region. Their experience makes them the right fit for us as we begin an important year, and we are excited to kick off.”

Gambit Communications founder and MD Jamal Al Mawed added: “Having worked on the BMW Group Middle East account in one of my first roles in PR, it gives me immense pride to now win them as a client at Gambit Communications. We have an in-depth understanding of their brands and the sector and look forward to creating award-winning work with them. The core of the BMW brand is ‘Joy’, and that’s the perfect word to describe this moment.”

Other multinational brands on Gambit’s roster including TikTok, Acer, Amazon Payment Services and Mandarin Oriental.