HONG KONG — GCI Health has expanded its Asia-Pacific presence with the launch of a Hong Kong office, led by new hire Yvonne Yeung. 

Yeung joins as director and market leader, from the Hong Kong Council of Social Service, where she was the PR lead for various wide-scale healthy ageing and gerontechnology initiatives. Prior to this, Yeung was business director for Mind Resource Ogilvy, after the WPP firm's acquisition of the health specialist communications firm she co-founded.

The HK operation comes one year after GCI Health launched its Asia-Pacific operations in Singapore.

"Following a hugely successful year in Singapore, our flagship Asia-Pacific hub office, our opening in Hong Kong and the appointment of Yvonne marks the start of a planned footprint expansion across the region, evolving our capacity to deliver regionally as well as locally in key markets," said regional MD Rikki Jones, who is based in Singapore.

In a further response to the growth, the firm has hired Dan Blomfield for the newly created role of Singapore MD. Blomfield was most recently MD of Ogilvy Health Singapore, and will now oversee GCI Health's Singapore operations and complement the existing health communications business with a broader medical and healthcare professional focus.

Prior to joining Ogilvy Health, Blomfield was client services director for MIMS, Asia’s largest HCP network and medical communications company. He previously worked in a similar role for Incuna, a health tech agency headquartered in the UK and Singapore.

"Our geographic, people and capability expansion in Asia is a huge testament to the proven need for specialist agency expertise in the region," said CEO Wendy Lund. "We’ve added a significant number of new clients to our Asia Pacific roster in Singapore this year, and with the appointment of Yvonne and Dan, both with proven client service and diverse capabilities, we’re poised for even further growth and footprint expansion under the regional leadership of Rikki Jones."