NEW YORK — The Brooklyn Brothers founding partner George Bryant is assuming a new global role overseeing creative operations for all the Golin Group’s agency brands.

In the newly created role of group chief creative officer, Bryant’s charges include Golin, The Brooklyn Brothers, Virgo Health and DeVries Global. 

London-based Bryant is responsible for further developing all the agencies’ creative approach and well as leading creative for Golin’s largest clients such as McDonald’s, J&J and Lego. He also will support new business pitches and develop talent.

In addition, Bryant will retain his current responsibilities leading creative for The Brooklyn Brothers, which he founded 14 years ago.

The Brooklyn Brothers’ London office also is bolstering its leadership team with the addition of Abigail Findlay as UK managing director. Before joining the agency, Findlay set up and ran Wieden & Kennedy’s Brand Studio and was the consulting managing director at TBWA MediaArts Lab.