PRovoke Media 13 Apr 2021 // 8:06AM GMT
NEW YORK — Estée Lauder has announced the retirement of global communications EVP Alexandra Trower after 13 years with the company, adding that a successor will be named "at a later date."
Since joining the Estée Lauder Companies (ELC) in 2008, Trower served as the architect of the company's global communications function. In 2016, she oversaw the launch of the company’s refreshed corporate brand, elevating Estée Lauder's communications initiatives and platforms.
“Alex has been a highly respected thought-leader, collaborative partner, and a trusted senior business advisor,” said Estée Lauder president and CEO Fabrizio Freda. "Leveraging her deep expertise across financial, corporate, consumer and crisis communications, Alex has continuously evolved our strategic communications priorities to drive and support the rapid growth of our business. She built a truly outstanding, global, multi-disciplinary organization and has led her team with wisdom and grace, continuously strengthening the delicate balance of art and science that is ever-present in the world of communications."
Trower serves as a board member of the Estée Lauder Companies’ Charitable Foundation, is a founding member of the company’s Diversity Council, and served as the first executive co-sponsor of wELCome, the company’s LGBTQA employee resource group.
“ELC’s Global Communications organization has consistently advanced ahead of the curve, seamlessly partnering with stakeholders across the company and the industry to drive and support the continued success of our business," said Trower. "While the decision to retire is of course bittersweet, I know that the talented global communications team is well positioned for its next chapter of growth. On a personal note, it has been an absolute pleasure to serve in this role alongside the Lauder family and the exceptional ELC executive leadership team."
Prior to joining ELC, Trower spent five years as media relations SVP at Bank of America, following senior roles at JP Morgan and Invesco.