NEW YORK —Smitha Piedilato has joined Golin Health as the specialty agency's executive creative director.

In the newly created role, Piedilato will oversee visual design and copywriting and continue to build out a full-service creative offering for Golin's US healthcare clients. She also will lead data-backed campaigns targeting audiences including healthcare professionals, corporate leaders, and patients.

Piedilato brings nearly two decades of agency experience to this role. She most recently served as an Edelman creative director and VP. She spent five years as a Gray Group creative director before that.

“Smitha has an incredible ability to craft compelling creative that earns attention in a crowded healthcare environment,” said global healthcare president Cori McKeever, to whom Piedilato reports. “Already in her brief time at Golin Health, she has begun building a powerhouse team, and her creative strategy, design prowess and fresh ideation have uncovered new ways of thinking and big ideas that clients love.”