LONDON – Golin has appointed former MSL UK creative lead Kim Allain as associate creative director, as it continues to build out its creative team in London.

Allain (pictured) was at MSL for four years, during which time she led on multiple award-winning campaigns including Puma’s Cali Star Challenge. She has also worked at Talker Tailor Trouble Maker and Cake, and on creative briefs for clients including Deliveroo Subway and Currys, as well as on talent partnerships for the likes of Mastercard and its sponsorship of The Brit Awards awards.

In her new role, Allain will report into Golin’s recently promoted chief creative officer, Al Wood, and will work across the agency’s client roster.

Wood said: “Kim’s a brilliant and passionate creative with a ton of great, culturally-connected work under her belt. As we continue to grow the team and our ambition for earned-led, integrated creative, she was a natural choice. I can’t wait for what comes next.”

Allain added: “Our industry is in a time of change and evolution - and for me Golin felt like the perfect home for me to also grow and evolve. The work from Al and the team is so impressive and I’m excited to bring my experience of working in culture, entertainment and understanding new audiences to Golin’s creative offering.”