LONDON--GolinHarris has promoted Bibi Hilton to deputy managing director of its London office.

Hilton joined the agency six years ago as an account director from the Red Consultancy, and has grown GolinHarris' consumer practice from scratch into a multi-million pound business. 

Hilton will report to Matt Neale, president, international. In addition to continuing to lead the consumer practice, Hilton will now also be responsible for developing the overall UK business plan and will manage the agency's four communities, under the G4 model that was launched last year.

“Bibi is an outstanding leader. Her tenacious new business skills are matched by exceptional client management and her ability to spot and nurture talent,” noted Matt Neale. “She has pioneered the implementation of G4 ahead of any other team in the world." 

"We are so excited to give her the stage she deserves – to help us transition GolinHarris from a great traditional PR agency, to a connected global agency with a bold strategy for the digital world.”