LONDON—GolinHarris has hired Frank PR's Lucy Hart to lead the firm's fast-growing consumer practice.

Hart departs Frank after seven years with the agency, most recently as a board director. She will report to Matt Neale, Golin's London-based international president.

Golin's London consumer practice was previously headed by Bibi Hilton, who was promoted in 2012 to deputy MD of the agency. The unit has won several major accounts over the past couple of years, including Cadbury, William Hill and, driving annual growth of 20%.

“The practice has flourished under the stellar leadership of Bibi Hilton, but following her 2012 promotion to deputy MD, Bibi’s responsibility for the overall UK business now demands more of her time," said Neale. "Bibi and Lucy will form a formidable team, heralding an exciting new era for the practice and its work."