Aarti Shah 02 Apr 2019 // 10:05PM GMT
SAN FRANCISCO — Google has brought on the Edelman-owned tech agency Revere to handle consumer, measurement and media strategy work, the Holmes Report can reveal.
Google’s VP of global communications Corey DuBrowa enlisted Revere last fall for the mandate, which mostly consists of new assignments. DuBrowa joined Google in April 2018; prior to that he hired DJE group agencies at Salesforce and Starbucks.
“[Revere CEO Jay Porter] has been a trusted advisor of mine for many years and the team he is building was perfectly suited to this work,” DuBrowa told the Holmes Report.
DuBrowa says Google will continue to work with a number of agencies around the world, “but our goal is to develop a smaller ‘strategic partner’ subset with whom we do more work; this is an effort-in-progress, in partnership with our procurement team."
He added that the Google in-house communications team also continues to grow. Recent key hires include an Edelman alum to lead Google’s measurement efforts and a former Fortune editor to lead media from New York.
Meanwhile, Revere reconfigured its business last summer. Porter, who was previously president of Edelman’s Chicago office, took over as Revere’s first CEO to lead the firm alongside its founder Jamey Boike. Boike has been with Edelman since it acquired A&R partners in 2006 and founded Revere in 2015 to focus on startups.
Porter said none of Revere’s existing clients, which include Xinova and Flexe, conflict with Google. He envisions Revere to continue to be a “multi-client" operation with a focus on security and networking. The agency has rapidly grown since taking on Google, expanding from 13 people in 2017 to 25 people across Seattle, Chicago, New York and San Francisco this year.
“This is an investment priority for [Richard Edelman] and the DJE board,” Porter added.