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SYDNEY - The Gorilla Glue Company and O’Keeffe’s Hardworking Skincare have picked global integrated communications agency Zeno Group as its communications agency of record in Australia.
Zeno will implement a comprehensive omnichannel communications strategy to elevate the profiles of Gorilla Glue and O’Keeffe’s Hardworking Skincare in Australia, positioning them as essential, go-to solutions for Australian consumers.
Campaigns will focus on educating consumers about each product's unique benefits and superior performance via targeted earned media outreach, engaging storytelling, and strategic influencer partnerships to foster brand recognition and consumer trust.
“We are delighted to appoint Zeno Group as our communications partner as we enter a new phase of growth. We believe Zeno’s creative approach and dedication to excellence will help us connect with our consumers in new and meaningful ways, driving growth and brand loyalty," said Lauren Croall, brand director, Asia Pacific, The Gorilla Glue Company.
“We are proud to partner with The Gorilla Glue Company to advance their authentic, high-quality brands, Gorilla Glue and O’Keeffe’s,” said Sarah Littlefair, Zeno Australia’s managing director. “Our Zeno team is eager to take a bold approach to showcase these landmark products to a wider audience through creative and engaging campaigns.”
Headquartered in Ohio, USA, The Gorilla Glue Company has built a reputation for creating strong and versatile premium adhesives, including Gorilla Glue, Gorilla Tape and Gorilla Super Glue. In 2010, the company acquired O’Keeffe’s Skincare.
The news comes shortly after Zeno Group promoted David Lian to the role of APAC regional president, according to Lian when PRovoke Media reached out. In his new role, Lian will lead Zeno Group in the Asia Pacific region, overseeing its presence in nine markets through twelve offices.
"2025 will be a pivotal year for Asia on the back of many global developments – geopolitical and socioeconomic. My immediate goal is to ensure Zeno Group in Asia is well-placed to capitalize on this opportunity. Strengthening our offerings in strategic areas and markets is therefore high on my to-do list," said Lian in a conversation with PRovoke Media.
"One particular highlight is India, where we’ve recently brought on Abhishek Gulyani, who’s hit the ground running and is bringing new capability and energy to our team there. We are expanding our capability to deliver integrated work in India and this will position us well with clients looking to expand there," he said.
Zeno will implement a comprehensive omnichannel communications strategy to elevate the profiles of Gorilla Glue and O’Keeffe’s Hardworking Skincare in Australia, positioning them as essential, go-to solutions for Australian consumers.
Campaigns will focus on educating consumers about each product's unique benefits and superior performance via targeted earned media outreach, engaging storytelling, and strategic influencer partnerships to foster brand recognition and consumer trust.
“We are delighted to appoint Zeno Group as our communications partner as we enter a new phase of growth. We believe Zeno’s creative approach and dedication to excellence will help us connect with our consumers in new and meaningful ways, driving growth and brand loyalty," said Lauren Croall, brand director, Asia Pacific, The Gorilla Glue Company.
“We are proud to partner with The Gorilla Glue Company to advance their authentic, high-quality brands, Gorilla Glue and O’Keeffe’s,” said Sarah Littlefair, Zeno Australia’s managing director. “Our Zeno team is eager to take a bold approach to showcase these landmark products to a wider audience through creative and engaging campaigns.”
Headquartered in Ohio, USA, The Gorilla Glue Company has built a reputation for creating strong and versatile premium adhesives, including Gorilla Glue, Gorilla Tape and Gorilla Super Glue. In 2010, the company acquired O’Keeffe’s Skincare.
The news comes shortly after Zeno Group promoted David Lian to the role of APAC regional president, according to Lian when PRovoke Media reached out. In his new role, Lian will lead Zeno Group in the Asia Pacific region, overseeing its presence in nine markets through twelve offices.
"2025 will be a pivotal year for Asia on the back of many global developments – geopolitical and socioeconomic. My immediate goal is to ensure Zeno Group in Asia is well-placed to capitalize on this opportunity. Strengthening our offerings in strategic areas and markets is therefore high on my to-do list," said Lian in a conversation with PRovoke Media.
"One particular highlight is India, where we’ve recently brought on Abhishek Gulyani, who’s hit the ground running and is bringing new capability and energy to our team there. We are expanding our capability to deliver integrated work in India and this will position us well with clients looking to expand there," he said.
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