NEW YORK — Philadelphia PR shop Gregory FCA has acquired B2B agency Affect, expanding its technology and healthcare capabilities.

Gregory founder and CEO Greg Matusky and president and partner Joseph Anthony will oversee the combined operation. Affect founder and president Sandra Fathi will serve as chief strategy officer.

Affect senior VPs Brittany Bevacqua and Jen Dobrzelecki will be part of the newly expanded agency’s leadership team.

Gregory FCA is hiring all of Affect’s employees, which will make the firm a 96-person operation with $14 million in annual revenue.

The move is part of Gregory’s larger strategy of growing through acquisitions that expand and enhance its services as well as its geographic footprint. Affect gives Gregory a New York presence, considered an asset for a firm with a strong financial services practice; Affect’s expertise in technology strengthens Gregory’s ability to serve clients, which come from diverse industries including consumer technology, real estate, health tech and gaming, the firm said.

The move marks the second acquisition Gregory has made since receiving a growth capital investment from Boston-based Copley Equity Partners just before the Covid pandemic. The firm bought KM Digital in January of 2020.

“We are judiciously executing on growth plans by acquiring proven talent that strengthens our client services and extends deeper into key verticals that we have identified as growth opportunities in the global economy,” Matusky said. “Make no doubt about it, we were attracted to Affect because of its market reputation, track record, vertical focus, and the quality of its leadership and management teams.”

Said Fathi: “For 19 years, we cultivated a company and culture known for developing and investing in talent while delivering service excellence and tangible results to our clients. We immediately recognized that Gregory FCA was the right partner because of our shared values, team focus, and commitment to client service. Our plan is to expand our product offering by integrating Gregory FCA's marketing, creative, video production, digital, and social media capabilities into a more holistic service offering for clients. We look forward to joining this impressive and talented team, learning and building on their success."