Maja Pawinska Sims 13 Feb 2023 // 12:01PM GMT
LONDON — Golin has been appointed as global agency of record for GSMA, the organisation that represents the worldwide mobile communications industry and runs the Mobile World Congress (MWC) events.
In the run up to MWC in Barcelona, which starts at the end of this month, work has already started on the account. Golin’s technology practice in London is operating a global communications hub, working closely with key local country teams around the world.
The team will provide strategic international communications services including thought leadership, corporate, technology and issues communications and international affairs, as well as direct support for all MWC events. The agency will also work on creative campaigns to raise awareness of the mobile usage gap that affects 3.2 billion people.
GSMA chief marketing officer Lara Dewar said: “GSMA brings people together and inspires unique thinking around the world. And yet, 3.2 billion people are still not using the mobile internet, despite living in areas with mobile broadband coverage. Golin’s approach gave us a fresh perspective on our role as a global industry organisation and how we can leverage our platforms to tackle this important issue and many more. We look forward to embarking on an exciting partnership.”
Golin London’s head of technology Matt Warder added: “The GSMA plays an important role in unifying the mobile ecosystem to encourage growth and innovation, but equally to help address societal change and drive sustainable development. Our team cannot wait to bring our expertise, connections and creative savvy to bear across such a rich array of topics and clear, compelling challenges. In partnership with Lara’s team, we will make a dent in the mobile universe.”