Diana Marszalek 16 Jan 2020 // 8:05AM GMT
NEW YORK — Hill+Knowlton Strategies has tapped agency vet Avra Goldstone Lorrimer to head the firm’s New York office.
In the newly created role, Lorrimer’s focus will be on driving growth by building the New York operation’s capabilities and team. Lorrimer takes on the position after spending the last seven years leading the London office’s consumer packaged goods practice. She also served as the WPP PR lead on the Ford of Europe account.
“I worked very closely with Avra in London and am excited to collaborate on the US’s ongoing transformation and continued revenue growth acceleration,” said global president Richard Millar.
Lorrimer will join the US leadership team which also includes Lisa Cradit, Rebecca Fannin, Nancy Fitzsimmons, James Fuller, Peter Greer, Larry Krutchik, Marvin Singleton, Liz Torrez and Vikki Willimott.
The creation of the New York role comes roughly four months after H+K announced a new global leadership structure, splitting geographic and other responsibilities between global presidents Millar and Lars Erik Grønntun. Other recent moves to bolster the firm’s US offering including hiring John Derryberry to lead the tech practice.